4.2.1 Conditions that prompt trade Flashcards
what is there that force and entice businesses to seek trading opportunities abroad
There are a range of factors that force and entice businesses to seek trading opportunities abroad
What are these factors called
Push & Pull factors
Push factors
Adverse (negative) factors in existing markets that force businesses to look for opportunities in international markets
2 Push factors
1) Saturated market
2) Rise in Competition
Saturated market
Where most customers already have or there is limited remaining oppurunites for growth in sales
E.g cycling manufacture may have limited oppurunties to sell in countries where cycling is very popular
But
may find a market abroad where cycling is relatively new/small
Competition
Rise in competition in domestic market may force a business to sell abroad
What can competitors do
What can it result in?
Can sell products at a lower price/better quality
as a result making your original product unprofitable and difficult to sell
Pull factors
Positive factors that entice a UK business to look outside the Uk market and into international markets
2 pull factors
1) Economies of scale
2) Risk spreading
Economies of scale
what can expanding into international markets do?
The reductions in average unit costs enjoyed by a business as output increases
- Expanding into international markets may lower unit costs as output is increasing
Risk meaning
anything that can lower a businesses profits or lead it failure
How does risk spreading and pull factor correlate
By expanding into other international markets a business can spread it’s risk
e.g may no longer be dependent on just one market -> if this market fails it can rely on it’s other market