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IB Business Management > 4.2 Marketing planning (including introduction to the four Ps) > Flashcards

4.2 Marketing planning (including introduction to the four Ps) Flashcards

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IB Business Management (37 decks)

1.1 Introduction to business management

1.2 Types of business

1.3 Organizational objectives

1.4 Stakeholders

1.5 External environment

1.6 Growth and evolution

1.7 Organizational planning tools (HL only)

2.1 Functions and evolution of human resource management

2.2 Organizational structure

2.3 Leadership and management

2.5 Organizational (corporate) culture (HL only)

2.6 Employer and employee relations (HL only)

3.1 Sources of finance

3.2 Costs and revenues

3.3 Break-even analysis

3.4 Final accounts (some HL only)

3.5 Profitability and liquidity ratio analysis

3.6 Efficiency ratio analysis (HL only)

3.8 Investment appraisal (some HL only)

3.9 Budgets (HL only)

4.1 The role of marketing

4.2 Marketing planning (including introduction to the four Ps)

4.3 Sales forecasting (HL only)

4.4 Market research

4.5 The four Ps (product, price, promotion, place)

4.6 The extended marketing mix of seven Ps (HL only)

4.7 International marketing (HL only)

5.1 The role of operations management

5.2 Production methods

5.3 Lean production and quality management (HL only)

5.5 Production planning (HL only)

5.6 Research and development (HL only)

5.7 Crisis management and contingency planning (HL only)

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