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IB Business Management Review Questions > 4.2 Marketing planning > Flashcards

4.2 Marketing planning Flashcards

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IB Business Management Review Questions (11 decks)

1.1 Introduction to business management

1.2 Types of organisation

2.1 Functions and evolution of human resource management

2.2 Organisational structure

2.3 Leadership and management

2.5 Organisational (corporate) culture (HL)

2.6 Employer and employee relations

4.1 The role of marketing

4.2 Marketing planning

4.3 Sales forecasting (HL)

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