4.2 Flashcards
Push factors
Those that force a business to leave the market in which they currently operate into another
Pull factors
Those that attract a business to a global market
Offshoring
Occurs when a business relocated production to another country
Goal is cost minimisation -> labour/transport costs
Outsourcing
Occurs when a business contracts out production to another business.
Leads to loss of control but a business is better able to match supply to demand
Ease of doing business
How accessible markets are for a business
Factors to choose a country as a market
- ease of doing business
- levels and growth of income
- infrastructure
- exchange rates : WPIDEC/SPICED
Factors to choose a country as a production location
- skills and availability of labour force
- infrastructure
- trade blocs
- government incentives
- ease of doing business -> excessive bureaucracy = increased time and costs
- natural resources
A global merger
Occurs when two businesses join together beyond the boundaries of a specific country
A joint venture
When two or more business agree to act collectively to set up a new business venture -> don’t merge
Reasons for joint ventures
- risk is reduced -> if one country is in a recession, another country maybe in a boom
- developing countries -> potential future revenue
- having a global brand reduced the need to have local variations