4.1.9 International competitiveness Flashcards
International competitiveness
The ability of a business/country to compete effectively in international markets.
Measures of international competitiveness
Price related factors:
* Relative unit labour costs
* Relative export prices
* Relative productivity
Non-price related factors:
* Design
* Quality
* Reliability
* Availability
Relative unit labour costs
A measure of the cost of the labour needed to generate output.
If one country has lower unit labour costs than another country, then (ceteris paribus) that country will be more competitive – i.e. better able to sell its products.
To compare unit labour costs in different countries, you need to convert each country’s unit labour costs to the same currency.
Relative export prices
Exchange rates are a key determinant of relative export prices.
- For example, if the value of a country’s currency falls, its exports will become relatively cheaper and its competitiveness will increase.
The cost of labour will also have a significant effect on relative export prices, especially in labour-intensive industries, such as many manufacturing industries.
Relative productivity
Increasing productivity (e.g. the output per worker per hour) will have a similar effect on competitiveness to reducing unit labour costs – i.e. all other things being equal, higher productivity mean greater competitiveness.
Non-price factors used to judge international competitiveness
Design: Are the country’s products what people want to buy?
Quality: Are products well made, and do they work properly?
Reliability: Do a country’s products keep working?
Availability: Is it easy to buy a country’s products?
Factors affecting international competitiveness
- Exchange rate
- Productivity (and education/training)
- Wage + Non-wage costs
- Regulation
- Quality
- R&D (and innovation)
- Taxation
How do exchange rates affect international competitiveness?
A rise in the UK’s exchange rate is likely to make UK goods less price competitive abroad and imports more competitive in UK markets. A fall in the UK’s exchange rates is likely to make UK goods more price competitive abroad and imports into the UK less competitive. The extent to which there is a change in competitiveness depends on the PED for a good. The lower the PED, the less impact a change in price caused by the change in exchange rate will cause.
How does productivity (and education/training) affect international competitiveness?
Rises in the UK’s productivity relative to its main trading partners will increase the UK’s competitiveness. An increase in productivity will likely lead to the firm cutting its prices, making its goods more internationally price competitive. However, if foreign firms at the same time have increased their production by a higher amount, the country’s relative productivity will have fallen, making it less competitive.
How do wage + Non-wage costs affect international competitiveness?
Non-wage costs include NI contributions, sick pay, holiday pay, pension contributions, etc. They tend to be highest in developed countries. | For example, if the UK’s wage and non-wage costs rise relative to its main trading partners, then the UK will become less internationally competitive. Increases in wage costs are likely to lead to increases in price. So a 10% rise in wages in the UK is likely to lead to some rise in export prices.
How does regulation affect international competitiveness?
Increases in regulation of an industry tend to increase costs of production for firms. For example, Chinese firms tend to have a lower cost of production than firms in France, the UK and Germany because regulation is lighter in China. Hence, less regulation is likely to increase international competitiveness.
How does quality affect international competitiveness?
Firms which produce better quality products that their international rivals will have a competitive advantage. Much of the UK’s manufacturing sector in recent years has only survived because it has avoided price competition with cheaper labour countries because of its uniquely high quality products.
How does R&D (and innovation) affect international competitiveness?
Research and development influences the uniqueness of a product. Firms/industries which invest lots of money into R&D will have unique products to sell in the future, giving them an advantage over firms/industries in other countries which chose to not invest in R&D. R&D may also help to reduce costs of production if it leads to new equipment being introduced.
How does taxation affect international competitiveness?
Levels of corporation tax are important to international competitiveness. Low taxes on profit encourage investment and innovation, which lead to improved international competitiveness. High taxes on profits lead to deteriorating international competitiveness.
Supply-side policies which could be used to improve the economy’s competitiveness
- Improve education and training (which will improve labour market flexibility)
- Improve labour market flexibility in other ways
- Encourage competition
- Create incentives for firms to invest
- Cut “red tape”
- Encourage immigration
- Maintain economic stability
- Improve infrastructure