4.1.3 Price Determination In A Competitive Market Flashcards
Demand
is the amount of a good/service that a consumer is willing and able to purchase at a given price in a given time period
Effective demand
is demand supported by the necessary purchasing power (the ability to pay)
Not effective demand
If a consumer is willing to purchase a good, but cannot afford to
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All other variables remain constant
Law of demand
The law of demand states that there is an inverse relationship between price and quantity demanded (QD),
When the price rises, the QD falls
When the price falls, the QD rises
Market demand
the combination of all the individual demand for a good/service
Demand graph
negative gradient demand curve
Price y axis
Quantity x axis
As quantity rise price falls and demand is lower and opposite for other way round
What happens to demand graphs when price rises
Quantity falls and demand increases
Factors that will change demand
Changes in real income
Changes in tastes/preferences
Changes in the price of related goods (substitutes and complements)
Changes in the number of consumers
Future price expectations
What does a change to conditions of demand do to demand graph
Shift the entire demand curve
Eg. if a firm increases their Instagram advertising, there will be an increase in demand as more consumers become aware of the product
This is a shift in demand from D to D1. The price remains unchanged at £7 but the demand has increased from 15 to 25 units
What does real income determine
how many goods and services can be purchased by consumers
Substitute goods
Two goods that could be used for the same purpose by the consumer
Complementary goods
Two products that the consumer uses together
How do future price expectations change demand
If consumers expects the price of a good/service to increase in the future, they will purchase it now, and demand will increase
Vice versa with expectation with a price decrease
Example of how Covid 19 led to decrease in demand
Reduced disposable income as unemployment increased
Changing preferences for safer dining options
Government restrictions on indoor dining
Real life example of an increase in demand
In 2023, global demand for Taylor Swift concerts surged as a result of her music becoming more popular
This is considered to be a change in tastes and preferences
Supply
The amount of a good/service that a producer is willing and able to supply at a given price in a given time period
Supply curve slope
Slopes upward as there is a positive relationship between the price and quantity supplied
What does rational profit maximising producers aim to do
Rational profit maximising producers would want to supply more as prices increase in order to maximise their profits
Law of supply
there is a positive (direct) relationship between quantity supplied and price
When the price rises, the QS rises
When the price falls, the QS falls
Market supply
the combination of all the individual supply for a good/servic
What happens to supply curve is price is the only factor that changes
There will be a change in quantity supplied
What factors change the supply of a good/service
Changes to the costs of production
Changes to indirect taxes and subsidies
Changes to technology
Changes to the number of firms
Weather events
Future price expectations
Goods in joint and competitive supply
How do changes to costs of production affect supply
If the price of raw materials or other costs of production change, firms respond by changing supply
How does changes in indirect taxes affect condition of supply
Any changes to indirect taxes change the costs of production for a firm and impact supply
Indirect tax
A tax on consumption. Only paid if a good/service is purchased
Producer subsidy
An amount of money paid to the firm by government for each unit produced
How do changes in subsidies affect condition of supply
Changes to producer subsidies directly impact the costs of production for the firm
How do changes in new technology in condition of supply
New technology increases productivity and lowers production costs
Ageing technology can have the opposite effect
Productivity
Output per unit of input used
How do changes in number of firms in the industry
The entry and exit of firms into the market have a direct impact on the supply
How do weather events affect supply
Droughts or flooding can cause a supply shock in agricultural markets
A drought will cause supply to decrease.
How to future price expectations affect supply
If firms expects the price of a good/service to increase in the future, they will start supplying more
If firms expects the price of a good/service to decrease in the future, they will start supplying less
How do goods in joint supply affect supply
When there is an increase of supply of one good in joint supply (e.g. beef), possibly due to higher prices, there will be an increase in supply of the other good too (e.g. leather)
Joint supply
Occurs when the supply of two different goods stem from the same source
Competitive in supply
Occurs when the factors of production can be used to produce different goods so that an increase in the supply of one requires a reduction in the supply of another
How do changes in goods in competitive supply affect supply
Farmers can produce many goods which are competitive in supply
E.g. A farmer can grow wheat or potatoes. When they increase the supply of potatoes, the supply of wheat decreases
Example of a decrease in supply
In 2023, the supply of UK-grown tomatoes declined as a consequence of rising energy costs
Energy prices increased due to supply chain issues, causing the cost of operating greenhouses to rise
Example of an increase in supply
Advances in technology have led to an increase in the supply of lettuce
Greater mechanisation and innovations in genetically modified food increase productivity and output
Market system
Also known as the free market system. Prices works to allocate scarce resources efficiently. Through the forces of demand supply