4.1 - Setting operational objectives

Question 1

What are the four main departments of a business?

Answer 1

Marketing
Human resources
Finance
Operations

Question 2

Name four operational objective exmaples.

Answer 2

Cost - minimal packagin etc
Dependability/reliability 
Quality objectives 
Environmental 
Value increase/adding value

Question 3

What internal factors can affect operational objectives?

Answer 3

Products - For example, if the product or service produced is sold competitively on the basis of price, objectives to reduce costs may be appropriate.

Availability of internal resources

Technological advancments

Question 4

What external factors can influence operational objectives?

Answer 4

Changing tastes - For example, when customers demanded healthier meals, McDonalds introduced a range of healthier menu alternatives.

Globalisation - For example, if the product or service produced is sold competitively on the basis of price, objectives to reduce costs may be appropriate.