4.1 globalisation Flashcards
how is the growth rate of a country is measured?
the annual change in its gross domestic product
what is GDP?
the total value of goods produced and services provided in a country in a year
what are emerging economies?
economies that have rapidly increasing growth rates
mnemonics for emerging economies:
BRICS
MINT
BRICS
brazil, russia, india, china, south africa
MINT
mexico, india, nigeria, turkey
UK growth vs emerging economies:
UK growth tends to be lower than emerging economies
why does UK growth tend to be lower than emerging economies?
a key factor has been the growth of the manufacturing sector:
-the UK economy has seen a decline in the manufacturing sector, businesses choose to manufacture in emerging economies due to lower labour costs and access to raw materials
-china is the world’s largest manufacturing economy and exporter of goods
how can the UK exploit the rapid growth of emerging economies?
-by offshoring production emerging econs
-by exporting to emerging econs
what is globalisation?
the economic integration of different countries through increasing freedoms in the cross-border movement of people, goods/services, technology & finance
classes of emerging economies:
they have a growing middle class with increasing incomes which allows their citizens to spend more on domestic goods and imported goods from abroad
how does economic growth benefit the individuals of the country?
-reduce unemployment
-increased average incomes
-access to quality public services
-development of new industries and markets within these countries
-competitive multinational corporations (MNCs) emerge that pose significant competition to established global market leaders
impact of economic growth on individuals: decreased unemployment
there is more demand which requires more labour to increase output
impact of economic growth on individuals:
increased average incomes
individuals now have rising incomes (more disposable income) due to employment which increases the standard of living
impact of economic growth on individuals:
access to quality public services
as more tax revenue is generated from rising incomes, the government can improve the quantity and quality of public services
impact of economic growth on individuals:
development of new industries and markets within these countries
development of infrastructure (rapid industrialisation), improved education quality and workforce skills
what is industrialisation?
the process by which an economy is transformed from a primarily agricultural one to one based on the manufacturing of goods
how does economic growth in emerging economies benefit businesses in developed nations?
-potential for increased profits & sales
-reduced costs of production
businesses exploiting emerging nations: potential for increased profits
-businesses enter new markets and gain more customers
-customers are likely to have income elastic demand leading to increased sales and revenues/profits
businesses exploiting emerging nations: reduced costs of production
businesses can benefit from lower labour costs and cheaper raw materials in emerging economies
how does economic growth in emerging economies benefit domestic businesses?
increased trade opportunities
↳ demand for goods and services increases
increase in investment
why is there an increase in investment for domestic businesses when economic growth occurs?
-as the economy grows, businesses want to expand so they are more likely to invest
-there may also be an increase in foreign direct investment (FDI) as businesses want to benefit from growing economies
how does economic growth in emerging economies benefit the UK?
-the UK market is saturated
-there may be too much competition in the UK for that business
-the product could be in the decline stage of the PLC in the UK but in an earlier stage in an emerging economy
-expanding into other countries could allow a business to increase output
-the business could spread its risk
emerging economies and the UK: the market is saturated
if the UK market is saturated for that product (everyone owns it) having another market to expand into may allow the business to increase sales
emerging economies and the UK: there may be too much competition in the
UK for that business
if there’s too much competition in the UK, the business might look to trade elsewhere → could increase sales
emerging economies and the UK: the product could be in the decline stage of the PLC in the UK but in an earlier stage in an EE
there could still be growth in the future
emerging economies and the UK: expanding into other countries could allow a business to increase output
higher outputs could generate economies of scale, which could lower unit costs, this could allow a business to lower its product/service prices and this could increase demand if price is elastic
emerging economies and the UK: the business could spread its risk
if economic conditions are risky in the UK (eg: recession) then it could be beneficial to expand into an emerging economy which could have better economic conditions, this would allow the business to still make a profit
disadvantages of expanding into emerging economies:
-competition in the EE
-lower average incomes than a developed economy
-may need to adapt product to local market
-the business may fail if they aren’t culturally sensitive
-these markets can often be uncertain and also present greater risk than countries with an established economy
disadvantages of expanding into EE: competition in the emerging economy
-there could already be competition in that emerging economy (domestic or global)
-the business will need to invest substantial funds into growing brand awareness
disadvantages of expanding into EE:
lower average incomes than a developed economy
-the developing economy may have lower average incomes compared to a developed economy
-this means there’s less purchasing power from those consumers so it might be important to reduce costs
disadvantages of expanding into EE:
the business may need to adapt the product to the local market
-this means that they should adopt a poly centric approach (the company treats each country as a unique market and develops a customised marketing mix for each market)
↳ increased costs