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Paper One Politics > 4. Voting Behaviour and the Media > Flashcards

4. Voting Behaviour and the Media Flashcards

1
Q

Who became the Prime Minister as a result of the 1979 general election?

A

Margaret Thatcher

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2
Q

What majority was there in 1979?

A

43

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3
Q

What turnout was there in the 1979 election?

A

76%

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4
Q

How did party policies and manifestos influence the 1979 election?

A

Both Labour and Conservative manifestos were notable for their moderation - high priority to bringing inflation down

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5
Q

What were the election campaigns like in 1979?

A

Labour campaigned lacked awareness of the finer points of presentation
Conservative won in opinion polls
Thatcher turned down televised debates

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6
Q

What was the wider political context of 1979?

A

Conservative party Conference IRA plotted a bomb for Margaret Thatcher
Weakness of Labour Government
Callaghan did not call an election in 1978 - triggered by a withdrawal of support
Winter of Discontent
Media showed Callaghan returning from Caribbean when Britain was struggling

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7
Q

Who became Prime Minister as a result of the 1997 general election?

A

Tony Blair

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8
Q

What majority was there in 1997?

A

179

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9
Q

What was the turnout in 1979?

A

71.4%

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10
Q

How did party policies and manifestos influence the election outcome?
1997

A

Tony Blair drove forward the policy of modernisation - tough on law and order
Labour endorsed by press
Common ground with Liberal Democrats on constitutional reform

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11
Q

How did election campaigns influence the 1997 election?

A

Labour employed public relation experts to handle the media

Blair gave interviews at home and gave off the view of a normal life

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12
Q

What was the wider political context of the 1997 election?

A

Economic Policy played an important role - economy recovering from recession and Conservatives lost their views as being effective handlers of the economy
Numerous financial and sex scandals of the Conservatives

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13
Q

Who became Prime Minister in the 2010 general election?

A

Coalition Government between Conservatives and Liberal Democrats

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14
Q

What was the 2010 election result?

Coalition result?

A

No majority achieved

Coalition had a majority of 77

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15
Q

Turnout of 2010 election

A

65.1%

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16
Q

How did party policies and manifestos influence the election outcome?
1997

A

Little difference between three parties

Spending cuts differed to handle the 2008 financial crash aftermath

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17
Q

How did election campaigns influence the 1997 election?

A

Conservatives had begun targeting marginal seats

Televised debates held

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18
Q

What was the wider political context of 2010?

A

2008 financial crash
Choice of election date was bad for Brown
Brown harshly treated by media

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19
Q

What are the trends we can see in voting behaviour?

8

A
  1. Leadership
  2. Class
  3. Region
  4. Valence
  5. Ethnicity
  6. Gender
  7. Age
  8. Issue voting
20
Q

What is class de-alignment?

A

When an individual no longer identify with the stereotypes of belonging to a certain class and the party associated with that

21
Q

What are the class trends in voting behaviour?

A

Working Class People - Labour
Middle Class People - Conservative

Voters in higher classes tend to vote Conservative

22
Q

How is class voting not relevant to todays society?

A

Decline of heavy industry’s reduced trade union power

Tony Blair broadened the appeal of the party

People are becoming more affluent and aspiring to middle class ways of life - the differences are no longer visible

23
Q

What is partisan dealignment?

A

Process where individuals no longer identify themselves on a long-term basis as being associated with a certain political party

24
Q

Why has there been a decline in partisan alignment?

A

Bonds of family and influence of workplace have weakened

More people have become swing voters

Disillusion and apathy

25
Q

What is rational choice theory?

A

The idea that voters behave like consumers, deciding how to vote by evaluating what is the most beneficial option fir them as individuals

26
Q

What is governing competency?

A

The ability fo the governing party to manage the affairs of the state effectively

27
Q

How is rational choice theory influencing election results and voters?

A

Voters choose the party most aligned with their preferences and needs.

Influenced by who is the most competent Prime Minister and the managing of the economy

28
Q

What are the stereotypical voting patterns of gender?

A

Women have a slightly stronger preference for the Conservatives than men

Younger women tend to vote Labour in the Blair Era than men

Old women tend to be Conservative

29
Q

What are the stereotypical voting patterns of age?

A

Older people have a greater tendency to vote Conservative than the young.

Older people more likely to vote

30
Q

What are the stereotypical voting patterns of ethnicity?

A

Ethnic minorities are more inclined to vote Labour

31
Q

What are the stereotypical voting patterns of regions?

A

Most voters in the South have a stronger preference for Conservatives

North have a preference for Labour

32
Q

What type of media is there to influence politics?

A 
Newspapers - print press 
Radio 
News Programmes
Social Media 
Online Media 
Opinion Polls
33
Q

What newspapers are typically aligned with Labour?

A

Daily Mirror

The Guardian

34
Q

What newspapers are typically aligned with Conservatives?

A

The Sun
Daily Mail
Daily Telegraph
The Times

35
Q

How do newspapers influence the elections?

A

Present a bias and can be readily reached online

36
Q

What are opinion polls?

A

Polls that aim to gauge the popularity of political parties by asking a sample of how people intend to vote

37
Q

How are opinion polls influencing elections?

A

Show voting trends

They have been inaccurate in which they fail to predict what is going to happen.

38
Q

How does a media bias influence elections?

A

Newspapers are partisan and will alter their allegiance in response to changing circumstances

Television is less biased and terrestrial television. must be balanced

39
Q

How much influence do the media have on the public?

A

Most people read newspapers which reflect their existing political views and so remain narrow minded

Importance of press as a reflection of public opinion is important

Press may shape political agenda when covering issues

Bias helps to form wrong views

Social media is unregulated

40
Q

Evidence Broadcasting has an influence

A

BBC has been accused as having a liberal or left-wing bias

Leadership debates do provide some impact on the electorate. 2010 debates - Nick Clegg’s popularity increased but did receive a decline in voter share in the election

41
Q

Evidence Broadcasting does not have an influence

A

Bound by law to remain neutral and offer balanced reporting

Debates are overseen by the Electoral Commission

42
Q

Evidence Press has an influence

A

The Sun claimed to have predicted a Labour win in 1997

No press regulation

43
Q

Evidence Press does not have an influence

A

Newspapers tend to reflect typical political attitudes of the day

Many remain non-partisan

44
Q

Evidence that social media does have an influence

A

Social media works from algorithms which presents information that is designed to fit with user interests

Social media is unregulated

Social media heavily influences young people

45
Q

Evidence social media does not have influence

A

Main way of parties communicating with the public and listening to public opinion

It is very hard for one party to gain an advantage

46
Q

Evidence that Public Opinion Polls have an influence

A

They may affect voting behaviour. 2015 - polls predicted a close heat between the two main parties

Inaccurate polling through sampling may lead to an influence on voting behaviour

47
Q

Evidence that Public Opinion Polls have not had an influence

A

Many view them at face value because they have been inaccurate

Paper One Politics (4 decks)

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