4 P's - Promotion Flashcards
1
Q
What is the objective of promotion
A
To engage consumers, persuasively communicate customer value and build customer relationships
2
Q
What are the five major promotion tools
A
Advertising Sales promotion Personal selling Public relations Direct abs digital marketing Pg447
3
Q
What are the 3 main considerations in the marketing communications mix
A
Core types of message
Communication tools
Types of medium
4
Q
What are the four types of core messages
A
Informational
Emotional
Branded content
User generated content
5
Q
What are the 5 communication tools
A
Advertising Sales promotion Public relations Direct marketing Personal selling
6
Q
Types of medium
A
Broadcast Print Outdoor Digital In store Other
7
Q
What is the AIDA model
A
Attention
Interest
Desire
Action
The AIDA Model identifies cognitive stages an individual goes through during the buying process for a product or service. It’s a purchasing funnel where buyers go to and fro at each stage, to support them in making the final purchase
