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business > 4 Marketing Segments > Flashcards

4 Marketing Segments Flashcards

1
Q

Demographic

A

Reveals statistical information about customers, such as age and
ethnicity.

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2
Q

Geographical

A

Used to understand the buying habits of customers.

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3
Q

Behavioral

A

Oversees company finances. Reports to CEO

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4
Q

Psychographic

A

Reveals customer values and motivations.

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business (3 decks)

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