4 - Market Awareness

Question 1

Source

Answer 1

A gem-producing area, or a particular mine in that area.

Question 2

What are the three main sources of sapphire currently? What are some other sources?

Answer 2

Historical: Kashmir
Major: Thailand, Sri Lanka, Myanmar
Other: Madagascar, USA, Australia, India

Question 3

What country is synonymous with ruby?

Answer 3

Burma/Myanmar

Question 4

What are the two main sources of emerald?

Answer 4

Colombia, Zambia

Question 5

What are two main sources of alexandrite?

Answer 5

Russia (old), Brazil

Question 6

What is the main source of tanzanite?

Answer 6

Tanzania

Question 7

When did tanzanite’s interest peak?

Answer 7

1984

Question 8

Manufacturer

Answer 8

Cutter and polisher

Question 9

Dealer

Answer 9

A wholesaler

Question 10

Cutting center

Answer 10

A city, region, or country with a large number of gemstone manufacturers.

Question 11

Fashioning

Answer 11

Another term for manufacturing (cutting and polishing)

Question 12

Which country is a leader in corundum heat treatment?

Answer 12

Thailand

Question 13

High-end market

Answer 13

Market sector where fine-quality, expensive gemstones are used in unique, handcrafted jewelry pieces.

Question 14

Commercial market

Answer 14

Market sector where average quality gemstones are used in mass-market jewelry.

Question 15

When do gems separate into market sectors?

Answer 15

Typically as soon as they leave the mine.

Question 16

Padparadscha

Answer 16

Rare, pinkish-orange sapphire.

Question 17

Lightning Ridge Opal

Answer 17

Australian black opal with a harlequin pattern.

Question 18

What three types of gemstones does Japan tend to prefer?

Answer 18

Star sapphires, Australian black opals, kunzite

Question 19

What kind of gemstone is prized in China?

Answer 19

Burmese jadeite.

Question 20

What are five qualities of independent retailers?

Answer 20

Less buying power
Greater flexibility
Specialization
Unique items
Personal customer relationships

Question 21

What advantage do large retailers have?

Answer 21

They can negotiate good deals with suppliers.

Question 22

What advantage to small chains have?

Answer 22

They can specialize in higher-end goods.

Question 23

Guild store

Answer 23

Any jewelry store that specializes in high-end goods.