4 Intellectual Property

Question 1

estimated % of fake products in the world

Answer 1

10% !!! for trillions’ worth

Question 2

5 uses of patents

Answer 2

protect

build Reputation

attract investors

License & cross license

block others (patent trolls, esp. in the US)

–> BLARP reversed

Question 3

forms of intellectual property: 5

Answer 3

• copyright creative work
• patents technical inventions (must include a surprising element)
• trade marks brand names
• registered designs appearances
• trade secrets recipes (good idea only when you have just 1 actual recipe, not to save money)

Question 4

code: which IP?

Answer 4

normally, copyright; you need to add some other element / feature to be able to patent, which protects you also against variations

Question 5

estimated current weight of intellectual property on S&P500 Cos assets

Answer 5

80% !!!

Question 6

patent: def

Answer 6

contract b/w society & inventor deal: - inventor tells everybody what they have invented - in exchange, they can use it exclusively for 20 years it is a negative right = it lets you forbid other ppl from using your work

Question 7

why should you patent IP aggressively?

Answer 7

because everybody else is aggressive with IP

–> patent or perish!

Question 8

what can / should be patented?

Answer 8

product: if patentable, then patent!

product use: if patentable & communicated, then patent!

process: if patentable & evident, then patent!

Question 9

1st requirement for patentability: + derived advice

Answer 9

novelty (as opposed to, i.e. adding sthing to publicly described ‘state of the art’, incl. inventor’s own publications) –> first patent, then publish! –> be very careful in speculations last paragraph of papers –> confidentiality agreements are not enough, leaked info is not patentable

Question 10

2nd requirement for patentability: + def

Answer 10

inventiveness def: sthg that would not be obvious to someone ‘skilled in the art’, i.e. knowing a lot about it –> it often involves a creative combination of 2 things

Question 11

3rd requirement for patentability:

Answer 11

sufficient disclosure

Question 12

patents & diff. countries

Answer 12

it is a cost issue: you need to patent in diff. countries or groups of countries in US, but only in US, you can patent biz models, too

Question 13

patents & innovativeness of a sector

Answer 13

the more innovative a sector is, the more patents are used there –> you must patent, otherwise others will do it all around your innovation

Question 14

the 3 requirements for patentability

Answer 14

1. novelty wrt state of the art
2. inventiveness = step not obvious to so skilled in the art
3. sufficient disclosure for reproducibility, enough examples