4 - Business objectives Flashcards
Define business objective
a stated measurable target that a business plans to achieve
Define corporate social responsibility
when businesses consider the interests of society by taking responsibility for the impact of their decisions and activities on customers, employees, communities and the environment
Define pressure groups
organisations created by people with a common interest or aim, who put pressure on businesses and governments to change policies so that an objective is reached
Define triple bottom line
three objectives of social enterprise: economic, social and environmental
Define SMART objectives
aims that are specific, measureable, achievable, realistic an time - limited
Define business aim
a long-term goal that a business hopes to achieve
Define mission statement
brief statement of the business’s core aims, phrased in a way to motivate employees and to stimulate interest from outside groups
Define annual report
a document that gives details of a companys activites over the year; including its financial accounts
Define business strategy
a long-term plan of action for a buiness, designed to achieve a particular objective
Define tactic
a shot-term action as part of an overall strategy
Define target
a short-term goal that must be reached before an overall objective can be achieved
Define budget
a detailed financial plan for the future
Define ethical code (code of conduct)
a document detailing a company’s rules and guidelines in staff behaviour that must be followed by all employees