4-16

Question 1

MTV vs. Michael Jackson

Answer 1

MTV refused to air them his videos;
Said MTV was a “rock and roll” station and that the videos were rhythm and blues; CBS threatened to pull off all of its artists, and MTV changed their mind

Question 2

Problems labels faced re: digital downloads

Answer 2

consumers began to prefer singles. There was no economical way to get them, so bought full albums to get 1-2 songs we really wanted. wanted album unbundled, but had no choice. With emergence of alternative distribution (Napster and iTunes years later), the latent demand for singles was unearthed and havoc ensued.

Question 3

Produced Thriller

Answer 3

Quincy Jones

Question 4

Reasons iTunes succeeded

Answer 4

because people who just wanted singles from an album could final just purchase the singles

Question 5

Reasons labels stopped making singles

Answer 5

because CD sales were plummeting due to iTunes selling of singles

Question 6

Reasons music biz disliked CDs

Answer 6

easy to copy

Question 7

Reasons music biz liked CDs

Answer 7

cheaper to make

Question 8

RIAA lawsuit against Napster

Answer 8

lawsuit because the plaintiff felt the product facilitated the growth of a black market for illegal copies of digital music.

Question 9

Signed Bob Dylan to Columbia

Answer 9

John H. Hammond

Question 10

Ticketmaster

Answer 10

a ticket sales and distribution company based in West Hollywood, California, USA, with operations in many countries around the world. In 2010 it merged with Live Nation to become Live Nation Entertainment.