4 Flashcards

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1
Q

prionuti

A

cling

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2
Q

a system in which a company assigns ownership of a product to an internal team.

A

product-focused

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3
Q

otpor potrošača

A

consumer resistance

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4
Q

going out of your way to promote your products or services (annoying customers) invading them

A

intrusive marketing

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5
Q

nametljiv

A

intrusive

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6
Q

nepoželjan

A

unsolicited (unsolisited)

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7
Q

uputnica

A

referral

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8
Q

the practice of interacting with customers using a combination of indirect and direct communication channels – websites, retail stores, mail order catalogs, direct mail, email, mobile, etc. –

A

multichannel marketing

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9
Q

randomly phoning prospective customers

A

cold-calling

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10
Q

essential reading for anyone concerned with the future of information use, data protection and privacy. I

A

a glass consumer

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