3RD PERIODICAL TEST Flashcards
a place in which literary, musical, artistic or reference materials are kept for use but not for sale.
Library
4 Major Types of Libraries
- Academic Library
- Public Library
- School Library
- Special Library
serves colleges and universities
Academic Library
serves cities and towns of all types
Public Library
specialized environments such as hospitals, corporations, museums, the military, private business and the government
Special Library
serves students from kindergarten to grade 12
School Library
SOURCES OF INFORMATION
- Library
- Indigenous Media
- Internet
native: local: originating or produced naturally in a particular region/locality.
Indigenous Media
May be defined as forms of media expression conceptualized, produced, and circulated by indigenous peoples around the globe as vehicle for communication.
Indigenous Media
FORMS OF INDIGENOUS MEDIA
- Folk or traditional media
- Gatherings and social organizations
- Direct observation
- Records (written, carved, oral)
- Oral instruction
CHARACTERISTICS OF INDIGENOUS MEDIA
- oral tradition of communication
- store information in memories
- information exchange is face-to-face
- information are contain within the border of the community
a global computer network providing variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.
- Internet
EVALUATING INFORMATION
- Authorship
- Publishing Body
- Accuracy and Verifiability
- Currency
THINGS TO CONSIDER IN EVALUATING INFORMATION
- Reliability of Information
- Accuracy
- Value
- Authority
- Timeless
Verified and evaluated
Reliability of Information
Trustworthiness of the source in evaluating the reliability of information
Reliability of Information
Reliability of Information
- Verified and evaluated
- Trustworthiness of the source in evaluating the reliability of information
Closeness of the report to the actual date
Accuracy
Accuracy
- Closeness of the report to the actual date
- Forecasts
- Financial
Aids the user in making or improving decisions
Value
similar to the actual date
Forecasts
values are correct
Financial
Who authored or published
Authority
“Is the source credible?”
Authority
Authority
- Who authored or published
- “Is the source credible?”
Reliability, accuracy and value of information may vary based on the time it was produced or acquires.
Timeless
INDIGENOUS COMMUNICATION
- Transmission of information through local channels or forms
- It is means by which the culture is preserved, handed down and adopted
Transmission of information through local channels or forms
INDIGENOUS COMMUNICATION
It is means by which the culture is preserved, handed down and adopted.
INDIGENOUS COMMUNICATION
CHARACTERISTICS OF INDIGENOUS COMMUNICATION
- oral tradition of communication
- store information in memories
- information exchange is face-to-face
- information are contain within the border of the community
Two types of Audience
Target Audience
Active Audience
it refers to the theory that people receive and interpret media messages as if it the light of their own history, perspective, and experiences.
Active Audience
It refers to the group of people to whom a media text is especially addressed because of a set of characteristics that they share, such as age, gender, profession, class, and so on.
Target Audience