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Business A2 > 3.8.1 Strategic direction: choosing which markets to compete in and what products to offer > Flashcards

3.8.1 Strategic direction: choosing which markets to compete in and what products to offer Flashcards

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Business A2 (20 decks)

3.7.1 Mission, corporate objectives and strategy

3.7.2 Analysing the existing internal position of a business strengths and weaknesses financial ratio analysis

3.7.3 Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance

3.7.4 Analysing the external environment to assess opportunities and threats: political and legal change

3.7.5 Analysing the external environment to assess opportunities and threats: economic change

3.7.6 Analysing the external environment to assess opportunities and threats: social and technological

3.7.7 Analysing the external environment to assess opportunities and threats: the competitive environment

3.7.8 Analysing strategic options: investment appraisal

3.8.1 Strategic direction: choosing which markets to compete in and what products to offer

3.8.2 Strategic positioning: choosing how to compete

3.9 Assessing a change in scale

3.9.2 Assessing innovation

3.9.3 Assessing internationalisation

3.9.4 Assessing greater use of digital technology

3.10.1 Managing change

3.10.2 Managing organisational culture

3.10.3 Managing strategic implementation

3.10.4 Problems with strategy and why strategies fail

3.7.3 Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance

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