3.7 - Analysing the Strategic Position of a Business Flashcards
What is a mission statement?
- A statement of the organisations purpose - what it wants to achieve in the larger environment
What are some internal influences on objectives?
- Finance
- Resources available
- nature of product
- HR
What are the external influences on objectives?
competition, change in demand, economy, legislation, shareholder pressure
What are the impacts of strategic decision making on functional decision making?
decisions influence each functional area of the business, specifically marketing, HR, finance, operations
What are the value of SWOT analysis
- identifies completion advantage and disadvantage
- identifies weaknesses, allowing them to be redressed
- reduces vast amounts of information a business into a manageable quantity
What are balance sheets?
accounting statements that provide a snapshot of a company’s financial position at a particular time
What are income statements?
A financial statement showing the revenue and expenses for a fiscal period.
What are the stages of an income statement?
gross profit
operating profit
profit before tax
profit after tax
What are profitability ratios?
Measures of the operating success of a company for a given period of time.
What are liquidity ratios?
Measures of the short-term ability of the company to pay its maturing obligations and to meet unexpected needs for cash.
What is gearing?
A long-term liquidity ratio that measures the percentage of a firm’s capital employed that comes from long-term liabilities, such as debentures and mortgages. Firms that have at least 50% gearing are said to be highly geared.
What are efficiency ratios?
indicate how well a firm’s resources have been used, such as the amount of profit generated from the available capital used in the business.
What is the formula for ROCE?
Operating profit / capital employed x 100
What is the formula for current ratio?
Current liabilities / current assets
What is the formula for gearing?
Non-current liabilities / total equity + non-current liabilities x 100
What is the formula for inventory turnover?
Cost of sales / inventories