3.7 Flashcards
The Four Market Structures
Perfect competition, monopolistic competition, oligopoly, and monopoly.
How are market structures characterized?
Market structures are categorized by a few characteristics:
● Number of firms in the market
● Identical, differentiated, or unique products
● Whether firms are price takers or price makers
Price Takers
Price Taker: Cannot influence price at all
Price Makers
Price Maker: Can influence price to some degree
Highly Competitive Structure
● Many firms
○ Competing for consumers’ business
● Low/no barriers to entry
● Identical/similar products
Not Competitive Structure
● Few firms
● High barriers to entry
○ Prevent firms from entering and competing w/ each other
● Unique products
High Levels of Competition
- Push prices down
- Influences firms to make high quality products
- Leaves consumers better off
Low Levels of Competition
- Push prices up
- Allows producers to make low quality products
- Leaves consumers worse off
Characteristics of Perfect Competition
● Many small firms
● Identical products (perfect substitutes)
● Low Barriers- Easy for firms to enter and exit the
industry
● Seller has no need to advertise
● Firms are “Price Takers”
Each firm has NO control over price.
Characteristics of Monopoly
One large firm (the firm is the market)
* Unique product (no close substitutes)
* High Barriers- Firms cannot enter the industry
* Monopolies are “Price Makers”
Barriers to Entry
A monopoly wouldn’t last long if there were not high barriers to keep other firms from entering.
Types of Barriers to Entry:
1. Economies of Scale
● Ex: There is only one electric company because they are the only ones that can make electricity at the lowest cost. This is a “natural monopoly”
2. Superior Technology
3. Geography or Ownership of Raw Materials
4. Government Created Barriers
● The government issues patents to protect inventors and forbids others from using their invention
Characteristics of Oligopolies
Examples: Cell Phones, Service Providers, Cars * Few Large Producers (Less than 10) * Identical or Differentiated Products * High Barriers to Entry * Control Over Price (Price Maker) * Mutual Interdependence ■ Firms must worry about the decisions of
their competitors and use strategy
Characteristics of Mono. Comp
Examples: Fast food, furniture, shoe stores *Relatively Large Number of Sellers *Differentiated Products * Some control over price * Low Barriers- easy for firms to enter *A lot of non-price competition (Advertising)
Demand for Perfectly Competitive Firms
Why are they Price Takers?
* If a firm charges above the market price, NO ONE will
buy. They will go to other firms.
* There is no reason to price low because consumers
will buy just as much at the market price.
Since the price is the same at all quantities demanded,
the demand curve for each firm is…
* Perfectly Elastic (A horizontal straight line)
Mr. DARP
For Perfect Competition:
Demand = Marginal Revenue and Average Revenue and Price
(MR=D=AR=P)