3.6 - Government intervention in product markets Flashcards
State the aims of competition law
To ensure consumers benefit from:
- price competition
- greater product development
- improved product specifications
- better quality of service between competitors.
[useful for intro in essay]
State the types of behaviour UK competition law seeks to prevent
Competition law is concerned with agreements or practices which actually or potentially distort competition within a market in a way which is ultimately detrimental to the consumer. This includes:
-THE CARTEL OFFENCE: Agreement between competitors to rig bids, fix prices, share markets or customers or limit production or supply.
State the role of the regulator
The UK utility regulators are industry specialists (Ofcom, Ofwat, Ofgem, etc..) with concurrent power within the CMA to enforce UK competition law:
- They can investigate suspected competition abuses by companies in their industry.
- Some have the power to fix prices in that industry, e.g. Ofwat and Ofgem.
State the penalties for infringement of UK competition law
- Conviction for the cartel offence carries with it a maximum penalty of 5 years’ imprisonment and/or an unlimited fine.
- Imposition of very significant fines of up to 10% of worldwide turnover.
- Directors of UK companies that have infringed UK competition law may be disqualified from acting as a director for up to 15 years.
- Third parties may be able to sue for damages where they’ve suffered a loss.
State the actions the CMA can take for infringement of UK competition law
- The CMA is vested with the power to conduct investigations at business premises and to take copies of evidence (e.g. documentations, e-mails etc..)
- They can interview individuals who are connected to the businesses under investigation.
When does the CMA intervene in a merger
If the merger is deemed to cause a ‘significant lessening of competition’ in one or more markets, it will not be allowed to proceed: the CMA blocks it.
State the 4 ways the government intervenes to control monopolies
1) Price regulation
2) Profit regulation
3) Quality standards
4) Performance targets
Explain how the government uses price regulation to control monopolies
This is a form of price control in which a monopolist is forced to charge a maximum price equal to the marginal cost of production. Rather than the profit maximising level of output price, the firm is producing at the allocatively efficient point.
State the advantages on price due to price regulation
CONSUMERS:
- Lower prices, increasing consumer surplus- Greater choice and quantity from allocative efficiency
PRODUCERS:
- Firms can increase their output and benefit from economies of scale. Therefore, lower LRAC.
State the disadvantages on price due to price regulation
A significant rise in price maximisation means that consumer welfare won’t be maximised.
Define profit regulation how the government enforces it
= When the gov can fix the maximum level of profit that can be earnt by monopolists.
This is by introducing a profit cap in
industries where supernormal profits are regarded as excessive or in industries where little competition exists/where collusion is possible.
Define deregulation
Refers to the removal of statutory/gvt controls from markets. The purpose is to increase PE & AE through greater competition in markets. Costs will be lowered (PE), prices will be lowered and output increased (AE).
State examples of deregulation
- Gvt allows private firms to compete in a market currently supplied by a state monopoly.
- Gvt lifts regulations on an industry once privatised so that firms are not restricted.
- Gvt abolishes laws with anti-competitive effects, such as licensing of certain firms to sell pharmaceuticals in a particular area.
Explain the benefits of deregulation to firms
- EOS firms as markets are opened up and output can rise.
- Incentive to be PE as barriers to entry are reduced as competition is introduced into the market, so costs fall.
- FC fall as excessive gvt bureaucracy is removed.
Explain the benefits of deregulation to consumers
Firms increased incentive to be AE as barriers to entry are reduced and competition is introduced into the market.
- Therefore, lower prices, more choice and higher quality of goods/services.