3.5 decision making to improve financial perfirmance Flashcards
what is revenue
the amount (value) of a product that customers actually buy from a business
what is demand
the amount of a product that customers are prepared to buy
how can demand be measured
in terms of volume (quantity bought) and/or value (value of sales)
what factors can affect the level of demand
government decisions
prices and incomes
tastes and fashions
competitor actions
social and demographic change
changing technology
seasonal changes
how can the relationship between quantity demanded and price be shown graphically
on a simple demand curve
what is the formula for revenue
total revenue= volume sold x average selling price
what are the two main ways of increasing revenue
increase the quantity (amount) sold
-could do this by lowering price
-could offer volume related incentives
achieve a higher selling price
-could conduct market research
-best to add value than just increase price
what is profit
the total revenue minus total costs
- is measured in absolute terms
what is profitability
measures the amount of profit made in relation to the size (turnover) of the bus jess and as such measures how efficient the business is at generating profit
how can profitability be measured
via the net profit margin
what is net profit
the difference between total revenue and total costs
what is the net profit margin
the % return made on sales
how do you calculate the net profit margin
net profit/sales revenue x100
what does a business need to do to improve profit
increase sales revenue and/or reduce costs
what are the methods used to improve profit
-increasing/decreasing price- depends on price elasticity of demand
-labour productivity- an increase will lead to lower labour costs/unit therefore lower unit costs
-managing capacity-higher capacity utilisation will lead to lower unit costs
-promotion-there will be a cost involved however if sales volumes increase so will revenue
what is profit
the reward or return for taking risks and making investments