3.4.5 Monopoly Flashcards
what is a monopoly?
where there is a single seller in the market or any firm having more than 25% market share
characteristics of a monopoly?
- no substitute products
- the firm has complete market power + can set prices + control output –> allows SNP in the SR + no LR effects as there’s no competition
- high barriers to entry
what is third degree price discrimination?
when a firm charges different prices for different consumers for the same good/service
what are the sub divides for price discrimination
- time
- age
- geographical location
- income
what conditions must be met for third degree price discrimination to occur?
- market power –> firm must be able to change prices - works best with no substitutes
- varying consumer price elasticity of demand –> some consumers will be willing to pay more
- ability to prevent resale of tickets
what are the costs and benefits to consumers of third degree pricing?
- many will lose out as they pay higher prices
- others will benefit from lower prices
-some consumers will gain as a higher price decreases the quantity demanded & in some markets this can increase consumer utility
costs and benefits of third degree pricing for producers?
- total rev increases –> higher profit
- increase of producer surplus at the cost of decrease in consumer surplus
- increase average costs because of price discrimination
advantages of monopoly to firms
- SNP for continued investment e.g. new tech
- EoS increase = lower average costs
- producer surplus increase
- price discrimination can increase revenue
- market power –> more global competitiveness
disadvantages of monopoly to firms
- little comp - reduction in efficiency
- cross subsidisation = inefficiencies
- miss allocation of resources as P > MC
- lack of innovation due to little comp
advantages of monopoly to employees
SNP = higher wages
disadvantages of monopolies to employees
having only 1 supplier in the country can limit the opportunity to change employers
advantages of monopolies to consumers
- better quality products due to SNP being used for innovation
- cross subsidisation = lower prices
- prices may fall if firms pass on their cost savings from EoS in the form of lower product prices
disadvantages of monopolies on consumers
- higher prices = no substitute products available
- low comp –> no innovation and worse product quality over time
- worse customer service
- cross subsidisation = likely increase prices on some products
- consumer surplus decreases
advantages of a monopoly on suppliers
- increased sales volume
disadvantages of monopoly on suppliers
- less competition for their products and the monopolist will probably have the power to dictate what price they pay
- this price may not be profitable in the LR