3.4.4 Oligopoly Flashcards

1
Q

What are the characteristics of an oligopoly

A

Few firms dominate the market

differentiated goods

High barriers to entry and exit

asymmetric information

interdependence

profit maximisation as sole objective

high competitive prices

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2
Q

Real-life examples of an Oligopoly

A

soft drink industry, car industry, oil exporting

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3
Q

Describe the graph for Oligopolies

A
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4
Q

Oligopolies have a bent AR curve

Why

A

Shows that firms don’t want or need to change their prices

If firms raised prices (P1-P2), the rest of firms will not follow to undercut this firm

If a firm lowers prices, other firms will follow looking to protect their market share – price wars

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5
Q

When can a cost change not result in a change of price for an Oligopoly

A

Within the vertical red gap

As they still charge where (MC=MR)

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6
Q

What are the three conclusions you can draw for an Oligopoly

A
  • Price competitors – Firms may reduce prices to gain market share
  • Non-price competitor – prices are rigid, so competition other ways
  • Temptation to collude – remove worry rivals will react- almost like a monopoly
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7
Q

What is the concentration ratio

How do you work it out

A

Is the collective market share of the largest firms in the industry

∑ n market shares

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8
Q

What is the problem with concentration ratio

A

where u don’t know individual dominance

we don’t know if one is really dominating and taking majority of market share

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9
Q

What factors promote a competitive Oligopoly

A

Many firms/Low concentration ratio leads to collusion being more difficult

Supernormal profits encourage new market entry

costs advantages of one firm may make it difficult to set a price

price war could lead to lower prices

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10
Q

How would you evaluate a competitive Oligopoly

A

As a perfectly competitive market

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11
Q

Collusive Oligopoly can have Overt or Tacit agreements on price

What does Overt and Tacit Mean

A

•Overt – formal agreement (illegal)

Tactic – informal agreement – leads to price fixing where other firms follow the dominant firm in price leadership

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12
Q

Factors promoting a collusive oligopoly

A

Small number of firms – so easy to do

similar costs

high entry barriers

ineffective completion policy

consumer loyalty

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13
Q

How would you evaluate a collusive Oligopoly

A

as a Monopoly

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14
Q

How does game theory relate to Oligopolies

A

the decision to compete or to collude

Game theory highlights the temptation to cheat in a cartel

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15
Q

What is the Nash Equilibrium in Game theory

A

cell with two same numbers as a ‘rational’ equilibrium which can last in long run – but not best outcome

(both go low)

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16
Q

What is the Dominant strategy in Game Theory

A

for both firms to compete as it will always be the winner

17
Q

What can cause price wars

A

Collapse of a cartel

perceptions some firms are making too high supernormal profits

desire to win market share

entry of new firms

managerial motives in a divide of ownership+control

18
Q

Winners of price wars

A

Regular customers – real income falls with lower prices

Managers – possible higher sales could increase their bonus income

Firms – use up their spare capacity

19
Q

Losers of price wars

A

•Shareholders – lowers profits and reduced dividends in short term

Supplier: may be squeezed and forced to lower their prices

20
Q

Is price-cutting beneficial?

What does it depend on

A
  • Depends on reaction of rival firms in industry
  • Depends on price elasticity of demand
  • Departure from profit maximisation
  • Important for defending market share – however depends where these cost cutting measures are taking place
  • However consumers may expect lower prices, damaging brand value
  • May affect dynamic efficiency
21
Q

What is predatory pricing

A

Is a deliberate strategy of driving competitors out of the market by setting low prices or possibly below AVC

(Short-run loss)

Is illegal

22
Q

What is limit pricing

A

Is to deter entry or expansion of fringe firms

Level is just below short-run profit maximising price (MC=MR) but above competition level (MC=AR)

Designed as a barrier to entry