3.4.4/6 Oligopoly/monopsony +3.3.4 profits and loses Flashcards
Oligopoly
A market structure where a few firms dominate the market, therefore there is a high concentration ratio
Barriers to entry and exit
factors that make it difficult for new firms to enter or leave markets such as high set up cost and sunk costs respectively
Normal profits
The level of profit needed to keep risk-taking resources in their current use.
normal profit occurs when AC = AR or TC = TR
Supernormal profits
Profits that are above normal profit levels
supernormal profits exist if TR > TC (as normal profits included in TC)
also referred to as abnormal profits
Shut-down point
In the short run a firm will shut down if TVC > TR and in the long run a firm will shut down if TC > TR
interdependence of firms
The actions of one firm depends upon the actions of another. This is a feature of a oligopoly market
collusion
An agreement between two or more firms to limit competition and therefore divide the market, set prices of output, and increase profits for the firms involved
overt collusion
where firms openly fix prices, output, marketing or the sharing out of customers. There is a formal agreement through verbal or written means
tacit collusion
this is “quiet” or “behind the scenes” collusion firms have no spoken or written agreements but results in a collection of firms avoiding competition, such as following the decisions of the market leader
game theory
The study of strategies used to make decisions
Price wars
When the price cutting by one firm results in retaliation by other firms who also cut their prices to increase sales
predatory pricing
A firm cuts prices below average costs to force a competitor out of the market. This is a short term measure as once competition is reduced, firms can raise prices
price leadership
a dominant firm acts to change prices and the other firms in the market follow their price movements
limit pricing
existing firms cut the price of the product to the point that a possible new entrant could not match as they are unable to exploit economies of scale to the same extent as the incumbent firm
non-price competition
firms take action to compete without changing prices such as branding, advertising, promotional offers and sponsorship