3.4 Market Structures Flashcards

1
Q

What is allocative efficiency

A

This is achieved when resources are used to produce goods and services which consumers want and value most highly and social welfare is maximised. It will occur when the value to society from consumption is equal to the marginal cost of production, where​ P=MC​.

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2
Q

What is productive efficiency

A

​A firm has productive efficiency when its products are produced at the lowest average cost so the fewest resources are used to produce each product. The minimum resources are used to produce the maximum output. This can only exist if firms produce at the bottom of the AC curve, in the short run this is where ​MC=AC​. It is only possible if there is technical efficiency, where a given output is produced with minimum inputs- but not all technically efficient firms are productively efficient.

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3
Q

What is dynamic efficiency and static efficiency

A

This is achieved when resources are allocated efficiently over time. It is concerned with investment, which brings new products and new production techniques. The alternative is static efficiency: efficiency at a set point in time. Allocative and productive efficiency are examples of static efficiency. Dynamic efficiency will be achieved in markets where competition encourages innovation but where there are differences in products and copyright/patent laws. Supernormal profit is required to provide firms with the incentive to invest and the ability to do so.

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4
Q

What is X-inefficiency

A

​If a firm fails to minimise its average costs at a given level of output, it is X-inefficient and there is organisational slack. This is a specific type of productive inefficiency as it occurs when they fail to minimise their cost for that specific output. For example, the minimum point on the AC curve may be at 100 goods at a cost of £5 each. The firm is producing 125 goods and so is not productively efficient. It costs them £8 to produce each good, but they could produce 125 goods at £7. Therefore, they are X-inefficient since they are not producing on the lowest AC curve. It often occurs where there is a lack of competition so firms have little incentive to cut costs.

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5
Q

What is perfect competition

A

Perfect competition is a market where there is a high degree of competition, but the word ‘perfect’ does not mean it maximises welfare or produces ideal results.

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6
Q

What is an example of an industry which fits perfect competition

A

There are few industries which fit this type of market structure, one example may be ​agriculture but government interferences may prevent it from being so. In reality, the assumptions made rarely hold and no market is completely perfectly competitive.

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7
Q

What are the four key characteristics of perfect competition

A
  • There must be many buyers and sellers
  • There must be freedom of entry and exit from the industry
  • There must be perfect knowledge
  • The product must be homogenous
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8
Q

What does there must be many buyers and sellers means as a characteristic of perfect competition

A

​This means that no one firm or customer will be able to influence the market. For example, the decision of one firm to double their output or the decision of one buyer to double their consumption will have no effect. If the firm did manage to have an effect, this would mean the market was no longer perfectly competitive as there would be one large firm and other smaller firms, or one large buyer and other smaller buyers.

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9
Q

What does there must be freedom of entry and exit from the industry mean as a characteristic of perfect competition

A

This is important as it means that when a business is making profits anyone can enter that market and start producing that product for themselves. As a result, business are unable to make huge profits in the long run and if they are making losses they are able to leave. In the long run, they make normal profits.

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10
Q

What does there must be perfect knowledge mean as a characteristic of perfect competition

A

This enables firms to know when other firms are making profits which will attract them to join the market. Moreover, all firms have the same costs as they can use the same production techniques. It also means that any attempt to raise prices above the level determined by the market will lead to no sales, as customers will be aware they can buy the same good for a lower price and firms know there is no point lowering the price as they will sell all their goods at the higher price determined by the market.

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11
Q

What does the products must be homogenous mean as a characteristic of perfect competition

A

where they are identical so it is impossible to tell the difference between one make and another e.g. semi-skimmed milk. This is important because it means if a firm raises it price above the competitors’ no one will buy it and they will not gain from lowering their price because they can sell all of your product at the same price as everyone else.

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12
Q

Draw and explain the two diagrams which illustrate why a firm in perfect competion can only make normal profit in the long run

A

Check psy math tut

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13
Q

Are firms in perfect competition efficient

A

● Perfect competition is ​productively efficient​, since they produce where MC=AC. They are also ​allocative efficient since they produce where P=MC. Thus, they are static efficient​.

● However, they are ​not dynamic efficient​. No single firm will have enough for research and development and small firms struggle to receive finance. The existence of perfect information also means one firms’ invention will be adopted by another firm and so the investment will give the firm no competitive benefit. Governments tend to have to do all the research.

● Competition should keep costs, and therefore prices, low. However, firms will be unable to benefit from economies of scale and this may mean costs are higher than they otherwise could be.

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14
Q

What is monopolistic competition

A

Monopolistic competition is a form of imperfect competition, with a downward sloping demand curve.

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15
Q

What are some examples of monopolistic competition in the real world

A

It lies in between the two extremes of perfect competition and monopoly, both of which rarely exist in a pure form in real life. Some examples of firms in monopolistic competition are ​hairdressers, estate agents and restaurants.

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16
Q

What are the three characteristics of monopolistic competition

A
  • There must be large number of buyers and sellers
  • No barriers to enter or exit
  • Differentiated, non-homogenous goods
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17
Q

What does there much be a large number of buyers and sellers mean as a characteristic of monopolistic competition

A

There must be a ​large number of buyers and sellers in the market, each of whom are relatively small and act independently. This means that no one buyer or seller has a large price setting power.

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18
Q

What does there must be no Barriers to enter of exit mean as a characteristic of monopolistic competition

A

There are ​no barriers to entry or exit​, allowing new firms to enter when supernormal profits are being made and some to leave in the case of losses. As a result, only normal profits can be made in the long run.

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19
Q

What does there must be differentiated, non-homogenous goods mean as a characteristic of monopolistic competition

A

The difference between monopolistic competition and perfect competition is that in monopolistic competition firms produce ​differentiated, non-homogenous goods or services. This means that individual firms do have some price setting power, and so the curve is downward sloping.

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20
Q

Draw a and explain diagram which illustrates why firms in monolithic competition can only make normal profits in the long run

A

Check psy math tut

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21
Q

Are firms in monopolistic competition productively, allocative, static or dynamic efficient

A

● Since they can only make normal profit in the long run, AC=AR and since they profit maximise, MR=MC. Therefore, the firm will ​not be allocatively or productively efficient, ​as MR does not equal AR so AC cannot equal MC and AC cannot equal MR.
● They are likely to be ​dynamically efficient since there are differentiated products and so know that innovative products will give them an edge over their competitors and enable them to make supernormal profits in the short run. However, since the firms are small they may struggle to receive finance or have the retained profits necessary to invest.

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22
Q

What is the difference between monopolistic and perfect competition

A

● In monopolistic competition compared to perfect competition, ​less is sold at a higher price and firms may not necessarily be producing at the lowest cost. However, the market will offer ​greater variety and may be able to enjoy some degree of ​economies of scale​.

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23
Q

What are characteristics of an oligopoly

A

Oligopoly is where there are a few firms that dominate the market and have the majority of market share, although this does not mean there won’t be other firms in the market. There are four key characteristics of oligopoly: products are generally differentiated; supply in the industry must be concentrated in the hands of a relatively small number of firms, meaning there is a high concentration ratio​; firms must be ​interdependent ​(so the actions of one firm will directly affect another); and there are ​barriers to entry.

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24
Q

Draw and explain the kinked demand curve theory

A

Check psy math tut

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25
Q

What are concentration rations in oligopoly

A

The concentration of supply in the industry can be indicated by the concentration ratio which measures the ​percentage of the total market that a particular number of firms have​. The 3 firm concentration ratio shows the percentage of the total market held by the three biggest firms, whilst the 4 firm ratio shows the percentage by the four biggest firms and so on.

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26
Q

How are concentration ratios calculated in oligopoly

A

It is worked out by adding the percentages of market share for the firms or using the formula: ​

total sales of n firms​/total size of market x 100

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27
Q

What is collusion

A

Collusion is when firms make ​collective agreements that reduce competition​. When firms don’t collude, this is a competitive oligopoly.

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28
Q

What is example of an oligopoly w

A

The UK energy market is an oligopoly that is suspected of collusion.

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29
Q

Why may firms collude

A

If firms compete, they know lowering prices to gain new customers is likely to cause other firms to lower their prices;. However, if they work together, they could maximise industry profits​.

Collusion ​reduces the uncertainty firms face and reduces the fear of engaging in competitive price cutting or advertising, which will reduce industry profits.

30
Q

Why may firms not collude

A

● Despite this, firms may decide to be a non-collusive oligopoly since collusion is illegal ​and due to the ​risks of collusion​, such as other firms breaking the cartel or prices being set where they don’t want it.

● A firm with a ​strong business model and something that ​sets it apart from other firms will not want to collude if they feel they can increase market share and/or charge higher prices than competitors.

31
Q

When does collusion between firms work best

A

there are a few firms which are all well known to each other; the firms are not secretive about costs and production methods and the costs and production methods are similar; they produce similar products; there is a dominant firm which the others are happy to follow; the market is relatively stable; and there are high barriers to entry.

32
Q

What is a real world example of collusion

A
  • estate agents fined 600,000 in UK for 1.8% fee
  • Apple colluded to keep e book prices high
33
Q

What are the two main types of collusion

A

overt and tacit collusion​. Overt collusion is when firms come to a formal agreement whilst tacit collusion means there is no formal agreement.

34
Q

What how may a cartel agree on a price for goods

A

There are two ways a cartel could operate: ​agree on a price for the goods and then compete freely using non-price competition to maximise their market share; or ​agree to divide up the market ​according to the present market share of each business.

35
Q

What is the main problem of cartels

A

The problem with any cartel is that no firm is likely to set their prices/output at the level they would not ideally choose and there is ​constant temptation to break the cartel​. The more successful the cartel, the greater the incentive to break it; it is important for firms to be the first to break it and not the firm who is left to deal with the after effects.

36
Q

What is price leaderships in cartels

A

Price leadership is where one firm has advantages due to its size or costs and becomes the dominant firm. Other firms will tend to follow this firm because they would be fearful of taking on the firm on in any form of price war. As a result, the dominant firm will decide the price and allow the other firms to supply as much as they wish at this price.

37
Q

What is barometric firm price leadership within a cartel

A

Barometric firm price leadership is where a firm develops a reputation for being good at predicting the next move in the industry and other firms decide to follow their leader.

38
Q

What is a non collusive oligopoly

A

The behaviour of a firm under non-collusive oligopoly will depend on how it thinks other firms will react to its policies. ​Game theory ​can be used to examine the best strategy a firm can adopt for each assumption about its rival

39
Q

What is game theory

A

Game theory explores the ​reactions of one player to changes in strategy by another player. The aim is to examine the best strategy a firm can adopt for each assumption about its rival’s behaviour and it provides insight into interdependent decision making that occurs in competitive markets.

40
Q

What are the two strategies a firm could take in game theory

A

a maximin policy or a maximax

41
Q

What is the maximin policy

A

The maximin policy involves firms working out the strategy where the worst possible outcome is the least bad.

42
Q

What is the maximal policy

A

the ​maximax policy involves firms working out the policy with the best possible outcome.

43
Q

What is the dominant strategy

A

If the maximin and maximax strategies end up with the same solution, this is called the ​dominant ​strategy. However, ​dominant strategies aren’t that common in real life​ and the best strategy for a firm tends to depend on what the other firm does.

44
Q

What is a Nash equilibrium

A

In some cases, there is a ​Nash Equilibrium where neither player is able to improve their position and has optimised their outcome based on the other players expected decision. They have no incentive to change behaviour, unless someone else changes theirs.

45
Q

Draw a example game theory table

A

Check psy math tut

46
Q

Draw the prisoners dilemma and explain it

A

Psy math tut

47
Q

How does a price war occur

A

● These occur in markets where ​non-price competition is weak​; where goods have weak brands and consumers are price conscious. They also occur when it is ​difficult to collude.

48
Q

What are the effects of a price war

A

A price war will drive prices down to ​levels where firms are frequently making losses. In the short term, firms will continue to produce if their AVC is below AR but in the long run, they will ​leave the market and prices will have to rise since supply falls.

49
Q

What is an example of price wars in the real world

A

Supermarkets are one example of an industry using heavy price wars, with firms
desperately trying to offer lower prices than their rivals.

50
Q

How does predatory pricing occur

A

This occurs when an ​established firm is threatened by a new entrant or if one firm feels that another is gaining too much market share.

51
Q

What is a price war

A

The established firm will set such a ​low price that other firms are unable to make a profit and so will be ​driven out the market. The existing firm is then able to ​put their price back up.

52
Q

What is the problem with predatory pricing

A

This is ​illegal and only works when one firm is large enough to be able to have low prices and ​sustain losses​.

53
Q

What is limit pricing

A

● In order to prevent new entrants​, firms will set prices low (the limit price). The price needs to be high enough for them to make at least normal profit ​but low enough to discourage any other firm from entering the market.

54
Q

What is the problem which stems from limit pricing

A

● The drawback of this is that it means firms cannot make profits as high as they would be otherwise be able to.

55
Q

What is cost plus pricing

A

This is where firms simply work out their average cost an add percentage increased which determines the level of profit they make. The size of this increase will depend on the level of competition and barriers to entry. The problem is that it does not consider the market.

56
Q

Psychological pricing

A

This is where firms use the non rounded prices to give impression that the price is cheaper it is 99p or £99. The aim is for consumers to feel they can afford the good and so be encouraged to buy it

57
Q

Market led pricing:

A

Firms can set prices simply by looking at prices charged by competition. They price their good close to other firms, since if it was higher people would but it and if it was lower then they could be losing. The problem is that there is no consideration of costs.

58
Q

Price skimming

A

When a product is initially launched, firms can set very its priced to cover research and development costs and keep demand at manageable levels. Once the product is longer the newest or best , the price will be lowered. This is mainly used by technology firms.

59
Q

Penetration pricing:

A

When a product is first introduced the firm will set prices low to encourage people to use it for the first time. Hopefully, people will like the product after they’ve tried and will continue to buy it even at the higher price it is the opposite to price skimming.

60
Q

What is an example of predatory pricing which was prosecuted

A

Sometimes, businesses are willing to price so low that they offer their product or service for free, as seen in the Darlington Bus War. Following the deregulation of buses in 1986 in the United Kingdom, a number of private companies began to compete over the demand for public transport. One company, Busways, began offering free rides to put its rival DTC out of business, with the intent of cultivating a monopoly. A commission called Busways’ actions “predatory, deplorable and against the public interest.”

DTC was indeed put out of business, and Busways was then acquired by an even larger company, Stagecoach. However, Brian Souter, the chairman of Stagecoach, later admitted that the negative impact of the company’s predatory strategy had outweighed the financial gains made by monopolizing the Darlington area.

61
Q

Why do oligopolistic markets have a lot of non price competition

A

An oligopolistic market tends to have a ​lot of non-price competition due to the fact that prices are relatively stable. They spend a long time and a lot of money on ​advertising and promotions​, for example the ​Tesco club-card or the computers for schools scheme​. ​The soft drink market is one good example of a market with high levels of non-price competition.

62
Q

What are different types of non price competition

A
  • advertising
  • loyalty cards
  • branding
  • quality
  • customer service
  • product development
63
Q

What is advertising within non price competition

A

This creates an awareness of the company/product and can persuade a customer to purchase the product. If advertising is successful, it can increase sales and market share for a business which in the long run can increase profits. Advertising can also make the demand for a product/service more inelastic.

64
Q

What are loyalty cards within no price competition

A

These encourage repeat purchases by rewarding customers for their loyalty. They also provide firms with lots of data on consumers’ buying habits, which the firm can use to increase sales.

65
Q

What is branding within on price competition

A

​A successful brand can help increase loyalty and repeat purchases for a business. People will trust the brand and the quality it represents so will more likely keep buying from them. An established brand should find it easier to release new products

66
Q

What is quality within non price competition

A

A firm that is known for good quality may be able to charge higher prices, and is likely to have strong brand loyalty. They are likely to have good reputation and benefit from positive recommendations,

67
Q

What is customer service within on price competition

A

This will encourage loyalty amongst customers and give the business a more positive reputation.

68
Q

What is product development within non price competition

A

A business that invests in product development will have a competitive advantage over rivals. If they’re the first firm to release a new product, they would see an increase in sales and this is likely to help with branding.

69
Q

What is the problem with types of non price competition

A

The problem with these methods is that they are often ​expensive ​and so firms need the money before they are able to undertake the competition. Similarly, only large firms will be able to do large scale advertising, research and development etc.. There is ​no guarantee that it will be successful.

70
Q

Where do oligopoly’s fall within various types of efficiency’s

A

● Firms will be ​statically inefficient​, since they are not productively or allocative
efficient.

● They are likely to be ​dynamically efficient. ​They make supernormal profits, so have the funds to invest, and they have an incentive to invest, due to competition. However, some may just share its profits with its shareholders or decide not to invest. It will depend on the market.

● They will be able to exploit ​economies of scale​, lowering costs.