3.3 decision making techniques Flashcards
What is the sales forecast ?
An important business planning tool that provides an estimation using past data and external factors
What are the three main methods in quantitative sales forecasting ?
- Moving averages
- Extrapolation
- Correlation
What is a moving average ?
A series of averages calculated from successive segments of a series of data to smooth fluctuations
What is extrapolation?
This is the prediction of future sales from past data done by extending the line of best fit
What is a correlation ?
When there is a link between two variables there is a correlation that may be positive or negative
How do you calculate moving averages ?
Add together sales for a specified number of periods
Divide the moving total by specified number of periods
What is a scattergraph ?
Allow businesses to compare two variables such as sales volume and advertising to see if there is any correlation
What are the types of correlation
Positive - as one increases so does the other
Negative - as one increases the other decrease
None - no connection
What are limitations of quantitative sales forecasting
Seasonality
Competition
Publicity
Market changes
Changes to legislation
How can you improve accuracy of sales forecasts?
Detailed market research
Employing experts with excellent market knowledge
Revising the sales forecasts frequently
Forecasting the short to medium term
What is investment appraisal?
Comparing expected future cash flows of an investment with initial outlay for that investment
What do they want to find out from the investment appraisal ?
How soon the investment will recoup initial outlay
How profitable the investment will be
What data needs to be collected for an investment appraisal ?
Sales forecasts
Fixed and variable costs
Pricing information
Borrowing costs
What methods are used to appraise value of an investment ?
The simple payback period
The ARR
The net present value of discounted cash flow
What is the simple payback period ?
The calculation of the amount of time it is expected an investment will take to pay for itself
How do you calculate payback period ?
Initial outlay / net cash flow per period = years/months