3.3 Flashcards
sales forecasting
prediiting future sales volume/revenue based on past sales data and market research
how does sales forcasting help the finance function
helps to produce cash flow forecasts to help identify if more finance is needed
how does sales forcasting help the marketing function
marketing department knows periods that sales are predicted low, socan plan on how to increase
how does sales forcasting help the operations function
know amont of people needed to produce stock
how does sales forcasting help the HR function
understand that high volume may cause stress and absenteeism
Time series data
Sales figures that have been collected at consistent time intervals and presented in time order.
Advantages of scatter graphs to find correlations
- can identify if 2 two variables could be correlated
- if data suggests strong correlation, marketing predictions can be used to make sales forecasts
Disadvanteges of scatter graphs to find correlations
- weak correlations or non correlation makes it hard to forecast sales
- even though a correlation is identified it doesnt necessarily mean theres a casual link between the two.
Extrapolation
Using trends in past sales data to forecast future sales
Advanatages of extrapolation
Useful in stable environments where the size of the market or number of competitors are unlikely to change
Disadvantages of extrapolation
Past performance does not gurantee sales performance will continue in the future
how to calculate payback
Calculate annual net cash flow of project (inflows - outflows)
Calculate the cumulative net cash flow
(net cash flow of previous year + net cash flow of year)
Identify the year pay back was achieved
(cumulative cash flow of last negative year / net cash flow of positive year after that x 12)
advantages of pay back
- Quick and simple
- good for business with cash flow problems
- good for businesses whose equipment may become obsolete
Disadvantages of Payback
- Ignores overall profit generated
- ignores the timings of receipts
- Not always accurate
What is Payback
The length of time it takes to pay back the initial cost of an investment