3.3 Flashcards
Time series analysis
-a set of observations that are measured at specific time intervals
-attempt to identify those factors that exert on influence on the values in the series
-May be projected into the future and used for short-term and long-term forecasting
A sequence of data points that occur in a successive order over some period of time
Why might you use time series analysis
-basic tool for forecasting activity levels and decision making
-may reveal patterns
-help promote an understanding of past and current changes
-long term underlying growth movement (Trends)
What is it used for
-sales figures for individual businesses/industries
-gross nation product
-the value of one currency related in another
-unemployment rate
-economic growth
-foreign debt
-trade figures
4 components of times series
-trend
-cyclical
-seasonal
-irregular
Trend
-Is the long term underlying movement of sales -the cycle or long term variations about the trend caused by booms and slumps
-seasonal factors e.g. weather
-erractic factors/unplanned events
-persistent, overall up or down pattern
-due to pop or technology
-several years duration
Cyclical
-repeating up and down movement
-due to interactions of factors influencing economy
- long term variations (2-10 years of data)
seasonal
-regular patterns of up and down fluctuations
-due to weather, customs
-occurs within 1 year
irregular
-erratic unsystematic, ‘residual’ fluctuation
-due to random variation or unforeseen events
-union strike
-freak weather
-short durations and non repeating
difference between data and chart
-data is smooth and so you can see trends occurring
-this will help make more accurate sales forecast for your business as it smooths out any large fluctuations in data which may be down to weather or recession
limitations of moving average
-relies on what has happened in the past continuing to happen, and historical data is not always a good indicator of what might happen in the future
-high tech markets change happens rapidly and products have a short product life cycle therefore extrapolation can be misleading
-it is time consuming and complex and is only as reliable as the data out in
-use of moving averages doesn’t take into account how recent the data is
-doesn’t link with corporates objectives
how to work out three point moving average
add the number before, itself and after the. divide by three
The variation
-once a brand has been established, the variation can be calculated. The variation is the difference between the actual sales and the rend (three month moving average) value.
the variation=actual sales-trend (3PMA)
the problem with 3 point moving average
-business will often report their sales in quarter. look at demand changes in seasons.
-the problem with this data is that there is 3 cycle points, and not helpful when trying to forecast e.g. Christmas so we use 4 point moving average
how to work out 4 point moving average
- start by adding the four figures together
- divide by four
- do this again for the next four figures along
4.add the two averages together and divide by 2, giving you the centred figure (attach this to the middle figure)
A decision tree is
is a method of tracing the alternative outcome of any decision. The likely results can then be compared so that the bus can find the most profitable alternative
-the diagram maps out different sources of actions, possible outcomes of decisions and point where decisions have to be made
-calculations based on the decision tree can be used to determine the best likely outcome for the business and hence the most suitable decision
🔲 (square) decision points
The points where decisions are made in the decision tree are represented by squares. The decision maker chooses between certain sources of action
⃝ (circle) outcome points
points where there are different possible outcomes in a decision tree are represented by circles are called chance nodes
probability or chance
-the likelihood of possible outcomes happening is represented by the probabilities in decision tree. The chance of particular outcome happening is given a value, the value will be between 0-1