3.2.2.2.2 Meaning and Representation Flashcards
Meaning of place
Meaning relates to individual and collective perceptions of place
Representation of place
Representation is how a place is portrayed in society.
Individuals representing place
Individuals who are proud to be from a place will present it in a positive way whilst those who have had a bad experience of a place will present it in a negative way.
Organisations representing place
Organisations, such as tourism companies, will present ways in the best way to get business. Newspapers may present places in a negative way in order to sell the most papers.
Perception of Place
A perception of place is developed through what people have heard or read about a place.
Sense of place
Developing a sense of place is the result of lived experience in a location developing a sense of place is important to an individuals personal identity.
Governments influence on place
Governments may do this in order to attract people or investment to a specific area.
Corporate bodies influence on perception of place
Corporate bodies might do this to generate profit or because they have been set up for a specific purpose.
Community or local groups influence on perspective of place
Community or local groups might try to change the perception of place to improve the local community or the lives of local people.
What are the three main strategies used to alter the perception of place?
- Rebranding
- Re-imaging
- Regeneration
What is rebranding?
Is often used to dispel negative perceptions. Rebranding aims to give a place a new, more positive identity at the local, national and international levels.
What is re-imaging?
Re-imaging is related to both rebranding and regeneration and involves a marketing / public relations exercise to promote a modern, fresh and positive image of a place.
What is regeneration?
Regeneration is a longer-term process often aimed initially at economic regeneration, which through the multiplier effect will bring further social and physical.
Quantitative
Then can be quantified numerically and statistical analysis can be performed on them.
Qualitative
They can’t be quantified numerically and may be more descriptive or creative.