3.2.1 Revenue Flashcards

1
Q

Formula for total revenue

A

Total Revenue = Number of Units Sold X Cost Per Unit

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2
Q

Formula for average revenue

A

Average revenue = Total revenue / quantity of units

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3
Q

Formula for marginal revenue

A

Marginal Revenue= Change in Total Revenue/ Change in Total Quantity

Marginal Revenue = (Current Revenue - Initial Revenue) / (Current Product Quantity - Initial Product Quantity)

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4
Q

What is price elasticity of demand?

A

describes how changes in the price for goods and the demand for those same goods relate. As those two variables interact, they can have an impact on a firm’s total revenue. … Therefore, as the price or the quantity sold changes, those changes have a direct impact on revenue

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5
Q

Relation between price elasticity of demand and total revenue?

A

Price and total revenue have a negative relationship when demand is elastic (price elasticity > 1), which means that increases in price will lead to decreases in total revenue. Price changes will not affect total revenue when the demand is unit elastic (price elasticity = 1).

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6
Q

Relation between price elasticity of demand and average revenue?

A

If price elasticity of demand at a point on the average revenue curve equals 2, then the relevant point on the average revenue curve DD’ in Figure 21.7 is R corresponding to output ON such that RD’ = 2RD. This is because elasticity at point R = RD’/RD = 2.

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7
Q

Relation between price elasticity of demand and marginal revenue?

A

Marginal revenue is related to the price elasticity of demand — the responsiveness of quantity demanded to a change in price. When marginal revenue is positive, demand is elastic; and when marginal revenue is negative, demand is inelastic.

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