3.2 Flashcards
what is the definition of demand
the quantity of a good or service that consumers are willing and able to buy at a given price during a given time.
factors that influence consumers spending which will impact demand:
-price
-income
-wealth
-price of substitutes and complimentary goods
-indv preference
factors that shift demand
Population
Advertising
Substitutes
Income
Fashion and trends
Interest rates
Complements price
what is Diminishing marginal utility
an extra unit of the good is consumed. the marginal utility (the benefit derived from consuming the good) falls
definition of supply
Quantity of goods or services that a producer is able and willing to supply at a given price at a given time
factors that shift supply
Productivity -high productivity higher supply
Indirect tax -VAT - Inward/left shift supply
No of firms- more firms=more competition = more supply
Technology
Subsidy - Grant given by the government in order to Increase supply (incentive )
Weather agriculture - crops Cost of production
Cost of production (transport, labour, oil, raw material)
Price elasticity of demand
The responsiveness of demand to a change in price
eq for PED
% Change in quantity demanded / % change in price
Price elastic
A change in price results in a greater change in quantity
For e.g availability of substitutes- Washing machines/fridges
price inelastic
A change in prices results in a smaller change in quantity (less responsive)
if an elasticity is >1
price elastic
if an elasticity is < 1
inelastic
what does it mean by perfectly inelastic
regardless of a price change QD doesn’t change
perfectly elastic
change in price results to QD to fall to 0
number for perfectly inelastic
0