3.14.1 Market Structures Flashcards
in econ industries and sectors are seperated into different types of ** based on *`?
market structures
the level of competition
What are the 4 key questions/points when determining the level of competition
the number of firms operating in the market
barriers to entry
how similar products and services produced by firms in the market are
how much control the firms have over the prices charged for their goods and services
Explain ‘how many firms operate in the maket ‘ influences competition
if there’s lots of similarly sized firms
likely have low market power
so
can’t control/influence the behaviour of other firms
Explain ‘how barriers to entry ‘ influences competition
easy for new firms = increases competition as existing firms know that if not efficient and innovative new rivals will appear
Example of a barrier to entry ?
high economies of scale as larger companies have the cost advantages making it hard for small companies to compete with either their profit margins or low selling prices they would have sold onto the customer
less competitive
Explain ‘how barriers to EXIT ‘ influences competition
hard to exit - firms won’t enter in the first place
Example of a barrier to exit ?
high investment in specialist equipment (sunken costs?)
Explain ‘how similarity of products/services’ influences competition
if products all very similar the customer will switch to the cheapest
but firms can distinguish their product through quality, branding and marketing
examples of similar products /sectors
agricultural products
raw materials
homogeneous meaning
identical
Explain ‘control firm have over prices that they charge’
In certain markets (esp those with loads of firms/homogeneous products) firms have no control over the SP for their g/s
they must accept the market rate
Define price taker
firm which has no control over the price of their p/s, they must accept the market rate
Define Price Maker
firm that has the power to set a price within a market
State the number of firms in a :
- Perfect Competiton
- Monopolistic Competition
- Oligopoly
- Monopoly
PC: infinte
MC: many
O: few
M: one