3.1.4 Impact of external influences Flashcards
What does PESTLE stand for?
Political Economical Social Technological Legal Environmental
What are Political factors?
Things like changes in policies, taxation or subsidies that can directly effect a business.
What are Economical factors?
Things like changes in consumer spending, interest rates, exchange rates and economic growth
What are Social factors?
When social trends effect demand, this includes change in population, migration and changes in tastes due to social trends.
What are Technological factors?
When advancements in technology make opportunities for new products and services and create new or better ways to produce products.
What are Legal factors?
Changes in the law have an impact on businesses and can change demand .
What are Environmental factors?
Consumers have become more concerned about protecting the environment and this has caused businesses to produce their products in a more eco friendly way
What are Porters 5 forces?
- Competitive rivalry
- bargaining power of suppliers
- bargaining power of buyers
- Threat of substitutes
- Threat of new entrants