313 final

Question 1

Gestalt and balance

Answer 1

contrast
repetition
alignment
proximity

Question 2

tracking

Answer 2

space between words

Question 3

figure/ground

Answer 3

eye differentiates an object from its surrounding area (optical illusion)

Question 4

similarity

Answer 4

objects similar to another are perceived as a group

Question 5

proximity

Answer 5

elements placed close together are perceived as a group

Question 6

continuation

Answer 6

when the eye is compelled to move through objects to create one single picture

Question 7

closure

Answer 7

brain fills in the blanks

Question 8

4 layout types

Answer 8

deconstructionist
type
minimalist
modern

Question 9

Galileo story

Answer 9

Galileo sitting in church: bored in church, sees different lanterns swinging on the chains at different rates, timed them with his pulse, discovered a formula for angular momentum

Question 10

narrative theory

Answer 10

we’re all storytellers, we tell each other stories

Question 11

picture/memory bias

Answer 11

the more pictures, the better we remember things

Question 12

baby face bias

Answer 12

the rounder the face, the more approachable the person appears

Question 13

body/face ratio

Answer 13

show more face in comparison to body and the person is perceived as more intelligent

Question 14

Gestalt principles

Answer 14

figure/ground
similarity
proximity
continuation
closure