3.1.2 - Price Determination In A Competitive Market Flashcards
Define demand, and name the 2 types
Quantity of a good or service that consumer are willing to buy at a given price during a given time
2 types:
- Notional
- Effective
Market demand curves: what changes when the curve shifts along? (Axes)
Quantity
Market demand curves: what changes when there is a movement along the curve? And what do we call this increase and decrease on the supply curve?
Price
Increase in price P1 to P2 is an expansion of supply
Decrease in price P1 to P2 is a contraction of supply
What 7 factors cause a shift in demand?
- Income:
Increase in disposable income enables consumers to afford more goods - Quality:
Increase in quality of good encourages more consumers to buy it - Advertising:
Can increase brand loyalty to the goods and increase demand - Substitutes:
An increase in the price of substitutes
I.e increase in Samsung mobile prices will increase demand for apple phones - Complements:
Fall in price of complements will increase demand
I.e strawberries and cream - Weather / seasonal:
In cold weather there will be increased demand for certain goods
I.e ice cream - Expectations:
Of future price increase β a commodity may be bought due to speculative reasons
I.e gold
What is a normal good?
A good for which demand increases as income rises, and demand falls as income falls
What is an inferior good?
A good for which demand decreases as income rises and demand increases as income falls
What does the Law of Diminishing Utility state? Provide an example
As an extra unit of the good is consumed, the marginal utility i.e benefit derived from consuming the good falls
Therefore consumers are willing to pay less for the good
I.e chocolate β first bar will satisfy the consumer the most and so will be willing to pay more for it than a second bar, which will be less satisfactory
Define elasticity
The proportionate responsiveness of a second variable to an initial change in the first variable
State what PED is, and itβs equation
Price Elasticity of Demand
Is the responsiveness of change in demand to a change in price
% change in QD
ββββββββ
% change in price
Is a price elastic goodβs demand responsive or unresponsive to a change in price? And is PED < > = 1?
Demand is very responsive to a change in price
(Change in price leads to even greater change in demand)
PED > 1
Is a price inelastic goodβs demand responsive or unresponsive to a change in price? And what is PEDβs value ( < > = 1)
Demand is relatively unresponsive to a change in price
PED < 1
What is the relationship between the change in price of a unitary good and the change in demand of a unitary good? And is PED < > = 1?
A change in demand is equal to a change in price
PED = 1
What is the relationship between the change in price of a perfectly inelastic good and the demand of a perfectly inelastic good? And is PED < > = 0?
Demand doesnβt change when price changes
PED = 0
What is the relationship between the change in price of a perfectly elastic good and the demand of a perfectly elastic good? And what does PED equal?
Demand falls to 0 when price changes
PED = infinity
What factors determine price elasticity of demand?
- substitutability:
Consumers respond to price rise by switching to a cheaper substitute - necessities / luxuries:
Demand for necessities is price inelastic whereas demand for luxuries is price elastic (generally speaking) - percentage of income:
Demand curves for households which spend a lot of money tend to be more price elastic than low income households - peak / off peak demand
- the width of market