3.1.2 Business Growth Flashcards
What are the 4 kinds of business growth?
- organic growth
- forward and backward vertical integration
- horizontal integration
- conglomerate integration
What is organic growth?
- business expanding its operations internally
- relies on own resources
- increases sales and revenue gradually over time
How can organic growth occur?
- expanding into new markets
- introducing new products or services
- increasing market share
What is vertical integration?
- company expanding its operations either forwards or backwards in the supply chain
What are examples of forward integration?
- acquiring distribution channels
- acquiring retailers
What are examples of backward integrations
- acquiring suppliers
- acquiring producers
What is horizontal integration?
When a company acquires or merges with competitors or businesses in the same industry
What is conglomerate integration?
When a company diversifies its operation by acquiring businesses in unrelated industries
Why would a firm do conglomerate integration?
- spread risk
- take advantage of opportunities in different markets
Advantages of organic growth
- sustainable and controlled expansion
- lower financial risk as it relies on internal resources
- builds on existing strengths and expertise
Disadvantages of organic growth
- slower growth compared to other strategies
- limited in terms of rapid market capture
- requires time and patience to see substantial results
Advantages of vertical integration
- increased control over the supply chain
- cost efficiencies through elimination of middlemen
- better coordination and quality control
Disadvantages of vertical integration
- high upfront costs for acquisitions
- potential for increased risk if the integrated supply faces challenges
- regulatory scrutiny and antitrust concerns
Advantages of horizontal integration
- rapid market share expansion
- elimination of competitors
- potential for economies of scale
Disadvantages of horizontal integration
- integration challenges (cultural differences etc)
- regulatory hurdles and antitrust concerns
- may divert management’s attention from core operation