3.1.1 Understanding the nature and purpose of business Flashcards
- why would you start a business
be your own boss
flexible hours
make money (company, dodge tax)
gap in the market
something people want
1 what are the benefits of a business to society?
create employment
create wealth
create new products
can enhance a countries reputation
2 what is a stakeholder
anyone affected by a business
employees, managers, shareholders, community, government, suppliers, etc
2 what’s a mission
long term intentions, ultimate purpose
2 what’s a mission statement
a statement of overall purpose
2 what are aims
short term goals
2 what are corporate objectives
whole company goals
2 what are functional objectives
specific business areas/ department goals
2 vague to detailed goal setting?
mission statement - vague
corporate aim - less vague
corporate objectives - less detailed
functional objectives - detailed
2 advantages of mission statements
motivational
know what to expect
stakeholders know sense of direction
2 disadvantages of mission statements
not a reflection of reality
open to interpretation
simply PR
2 what makes a good objective
specific - state exact
measurable - capable of measures
achievable - realistic
realistic/relevant - to the company
timebound - time frame/ deadline inc.
2 corporate aims of formula one?
net zero 2030
2 corporate objectives of formula one?
Change how we operate to reduce carbon emissions by a minimum of 50% with remaining unavoidable emissions to be credibly offset
Deliver 100% advanced sustainable fuel by 2026
3 what are some common objectives
profit/ market share maximisation
growth
cashflow
diversification
social and ethical concerns