3.1.1 - Sizes and types of firms Flashcards
What are the reasons that firms seek growth ?
Profit
Cost
Market power
Diversification
Managerial objectives
What is the relationship between growth and profits ?
As the size of a firm increases, they increase their sales which would boost revenue.
A higher revenue would mean more profit
What could increased profit lead to ?
It could lead to increased investment
What is the relationship between growth and costs ?
A firm that increases in size often experiences lower unit costs as a result of the economies of scale
This could allow for higher profit to be made
What is the relationship between growth and market power ?
As a firm increases in size, they have more market power
Define market power
Market power is the ability of a firm to raise prices and earn supernormal profit
Define diversification
increasing the range of products or markets served by a business.
What does the degree of diversification depend on ?
The extent to which those products or markets are different from the existing products and markets served by the business
How is diversification beneficial to a firm ?
It reduces risk
If one country in which a firm operates experiences a recession, the firm can rely on sales from other countries to prevent a large dip in sales
What is the relationship between growth and managerial objectives ?
The objective of growth provides an incentive to managers to claim renumeration packages
Why may managers want to increase the size of their firm ?
For renumeration packages
To satisfy their ego
Why do firms choose to remain small ?
- They are worried about experiencing diseconomies of scale if they expand.
- A firm’s owners do not want the extra work and risks involved in expanding
- Legal requirements differ according to the size of a firm
When do diseconomies of scale occur ?
They occur when a business grows so large that the cost per unit increases
How much regulation do smaller firms face compared to larger firms ?
They face little regulation
Why do some firms have to remain small ?
They are unable to finance expansion.
They operate in a niche market which has a small customer base
The skills, knowledge, and expertise required may be lacking.
The firm may lack the resources to cope with additional regulations and bureaucracy that expansion entails.