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Business > 3.1.1 corporate Objectives From Mission Statement/ Corporate Aims > Flashcards

3.1.1 corporate Objectives From Mission Statement/ Corporate Aims Flashcards

1
Q

Aim

A

Broad / long term eg. Become #1 book seller

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2
Q

Objective

A

Specific to help achieve aim

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3
Q

Main short term objective

A

Survival / break even

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4
Q

Corporate objectives

A

Goals of the firm as a whole

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5
Q

Departmental objectives

A

More detailed department objectives

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6
Q

SMART

A

Objectives should be:

Specific
Measurable
Achieveable
Realistic
Timely

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Business (5 decks)

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