3.1.1 corporate objectives

Question 1

mission statement

Answer 1

declares the business’s overriding purpose, but also reflect its goals and values

Question 2

coporate objectives

Answer 2

objectives set by senior managers and directors for a company. Should be specific to the company, its particular history and vision of the future. Fitting alongside its mission statement.

Question 3

SMART

Answer 3

Specific-objective clearly sets out clearly what the business is aiming

Measurable-Involved evidence to see if objectives have been achieved

Agreed-implied that everyone is responsible for achieving the objectives agreed

Realistic ensures that the objective can be met within the resources available and market conditions

Time specific-gives the stated time frame within which the objectives are to be achieved