3.1.1 Business Growth Flashcards
7 reasons why small firms/business survive
- Subcontracted by larger firms
- Provide niche goods and services
- Can avoid diseconomies of scale
- Lifestyle enterprises - not aiming to maximise
- Can be innovative and flexible to change in market
- Easy to sell online - no incurring cost
- Customer relationships
Benefits of large firms
- Efficiency - managerial economies lead to higher profit
- Increase monopoly power - lead to higher pricing, greater profit
- Able to influence - lobby government policy-markers
Benefits of large firm to customers
- Lower prices from economies of scale
- Large brands increase confidence
- Reduced ‘transaction costs” from not having to search for new suppliers
Benefits of large firm to employees
- Range of job opportunities and promotion
- Prestige from working in a large firm
- Greater access of non-financial benefits - lunch, gym
Benefits of large firm to suppliers
- Reduced risk from being selling to a firm less likely to fail
- Can lead to additional business for supplying a prestige firm
- Opportunity of knowledge transfer
Small firm advantage
- Innovative and flexible
- Can provide a niche good/service
- Too small to suffer diseconomies of scale
- Contract out to large firms
Large firm disadvantage
- Slow and bureaucratic to change
- May suffer diseconomies of scale from too large, AC rise
- Expensive to subcontract
- Mass-produced goods not always desirable
Why firm wants to expand and grow
- Economies of scale
- Build and sustain market
- Improve shareholder returns from higher operating profits
- Reduce risk of hostile takeover
- Pursuit of managerial objectives
- Synergy effect from having bigger sales platform
Definition of organic growth
Growth by increasing sales and output
Horizontal merger
Merged with another firm in the same industry, same stage of production/supply chain
Vertical merger definition
Two companies in different sectors of the economy joined together, in the same industry, along the supply chain
Conglomerate merger definition
Merger between firms that are unrelated in business
Vertical forward integration definition
Merger or takeover of a business further up the supply chain
Vertical integration forward advantages and disadvantages
AD:
1. Closer contact with the market
2. More profit (no middlemen)
3. Easier to moniter market trends
4. Makes life harder for competitors
DA:
1. Cost
2. Distribution cost
3. Need new skills
Vertical integration backwards advantages and disadvantages
AD:
1. Control supply chain
2. Get raw materials cheaper
3. Ensure stable supply
DA:
1. Less familiar area of operations
2. Reduced choice of supply