3.10 Managing Change Flashcards
What is managing change?
Managing change is the combination of activities involved in planning for, implementing, coordinating and monitoring the process of change.
When does change occur?
When a business alters it’s structure, size or strategy to respond to internal or external influences.
What is change used for?
Change is necessary to help a business meet its aims and objectives. Change creates opportunities and threats.
Pressures for change?
-To meet objectives
-Gain market share
-Increase shareholders’ worth
-Respond to external forces
-Technological advancements
-Political and legal changes
-Consumer Demand
-Respond to internal forces
-Employee pressures
-Owners’ power
-Experience curve
-Gain competitive advantage
-Economies of scale and scope
-Market development
Types of change
Internal change
External change
Incremental change
Disruptive change
What is internal change?
Change that happens from within the business e.g change of leadership or strategy or realignment of values
What is external change?
Change that happens from outside of the business e.g PESTEL environment or the competitive environment
What is incremental change?
Change that is implemented over time with a number of small change being made on a regular basis to achieve ongoing improvements
What is disruptive change
Change that is rapid and unexpected having a dramatic effect on the way in which an industry or business operate
Techniques for managing change.
-Identifying a project champion
-The person responsible for driving
a project and gaining commitment
-Establishing project group
-A group of specialists from
different backgrounds who are
tasked with achieving the desired
change
-Gaining commitment from employees
Theories related to Managing change?
Lewin’s force field analysis
Kotter and Schlesinger’s model
What is Lewin’a force field analysis?
-There are two opposing forces when change is being implemented
-Driving forces who are in favour of
change and pushing for it to
happen as they welcome change.
-Resisting forces who are against
change and fighting against it
happening as they prefer the
status quo.
-Lewin’s model of change attempts to identify:
-The balance of power between the two forces
-The key decision makers
-Those People for the change and
those against it
What is the value of change?
-Embrace change in the external environment e.g respond to technological advancements
-Engage employees as a result of responding to their changing needs e.g greater flexibility to match work life needs.
-Take advantage of opportunities e.g new market or new product development
-Respond to changes in the competitive environment e.g a new competitor entering the market
-React to changing needs and tastes of society to meet customers’ expectations.
Actions to improve flexibility of organisation.
-Restructuring
-Changing the way in which the
workforce is organised e.g the span
of control, hierarchy or from a
functional structure to a matrix
structure.
-Delayering
-Removing levels from within the hierarchy e.g taking out a level of junior management.
-Flexible employment contracts
-Employees contracts allow for a degree of flexibility in terms of hours to be worked, number of hours guaranteed, place of work and tasks to be carried out.
Organic structured organisation
Has a built in degree of flexibility making it more able to respond to change. Focused on individuals and teams and their ability to complete tasks.
Mechanistic structured organisations
A formal structure that is based around clearly defined policies and procedures. The hierarchy is very important and tends to have a lot of levels.
How to manage knowledge and information?
-Information systems will help keep managers informed allowing for more scientific decision making.
-Monitoring of internal and external trends allowing a business to respond more quickly
-Better able to meet customer needs maintaining a competitive advantage
-Keep stakeholders informed making it easier to implement a change as and when it is needed.
4 reasons for resistance to change shown by Kotter and Schlesinger’s model?
-Parochial self interest
-Stakeholders fear that change will
result in them being personally
worse off and therefore want to
protect themselves against this.
-Prefer the status quo
-Stakeholders are happy with the way
things are and therefore just want
to keep it as it is
-Different assessment
-Stakeholders believe that the
proposed change is not the correct
course of action and that they could
suggest a better solution.
-Misunderstanding and fear
-Stakeholders believe that the
motives for change are wrong and
they therefore mistrust the decision
makers.