31 - Using The Marketing Mix: Promotion

Question 1

Sales promotion

Answer 1

Offers designed to increase sales.

Question 2

Promotional activities

Answer 2

The ways in which a business can communicate with its potential and existing customers with the aim of increasing sales.

Question 3

Direct selling

Answer 3

A way of selling directly to the final consumer without another intermediary.

Question 4

Merchandising

Answer 4

The visual presentation of a product to the consumer at the point of sale.

Question 5

Advertising

Answer 5

The use of media to communicate with consumers.

Question 6

Public relations.

Answer 6

Communicating with the media and other interested parties to enhance the image of the business and its products, and thereby increase sales.

Question 7

Branding

Answer 7

Creating an identity for a business and its products to differentiate it from rivals in the market.

Question 8

Promotional mix

Answer 8

The combination of promotional activities which make up a campaign to communicate with a target market.

Question 9

Promotion

Answer 9

A product or range of products to the attention of existing and potential customers.