3.1, 3.2

Question 1

what is marketing

Answer 1

the link between a product and customers as a business presents its products to a market in different ways

Question 2

what is relationship marketing

Answer 2

businesses build long-term relationships with customers by providing consistent satisfaction, focuses on customer retention instead of sales

Question 3

what is market analysis

Answer 3

examining the market for particular characteristics such as market size and growth

Question 4

what is the marketing process

Answer 4

set marketing objectives -> analyse marketing data -> make marketing decisions -> implement decisions -> review