3.1 Flashcards
Refers to the customs, arts, social institutions, and
achievements of a particular nation, people, or other social group
Culture
Its development has been mainly influenced by media.
Culture
a means of conveying something such as a channel of communication -jack rule
Media
Is carrier of culture
The real media is people
Media
can also refer to technologies of mass communication
Media
What are example of print media
Print media
Broadcast media
Digital media
A person contends that there should be emphasis on how media, as a form of technology , can reshape societies
McLuhan
argues that media can simultaneously extend and amputate the human senses
McLuhan
• entails the spread of various cultures
• involves the spread of ideas.
relies on media as its main conduit for the spread of global and ideas.
media, culture and Globalization
Who create the stages of media development
Jack lule
Is a carrier of culture and is a tool for interaction of people with dofferent cultures
Media
Five stages of development
Oral communication
Script
Printing press
Electronic media
Digital media
a dutch born professor of global studies and sociology at the university of california santa barbara, argues that the influences of the globalization of culture.
Jan Naderveen Pieterse
