309 Environmental Factors Flashcards
what are the 2 ways that the government can intervene with businesses to manage the environment?
laws and taxes
give examples of 2 environmental taxes which the government introduced?
climate change levy - a tax on energy use by nondomestic users. (acts as an incentive to consume less energy).
landfill tax - first ever environmental tax (1996), places charge on waste going into landfills.
what is the green entrepreneur’s fund?
the government grant subsidy for environmentally friendly businesses.
what is lobbying?
involves discussing concerns with decision makers such as government, MPs and senior managers in large companies.
how is direct action becoming more popular?
through protests, campaigns and boycotts.
why might environmental taxes not really affect plcs?
they have the capital to pay tax/fines.
what are the 5 environmental factors you need to know?
air,noise and water pollution.
climate change.
congestion.
destruction of habitats.
waste disposal.
what are some strengths of being responsive to environmental issues?
positive PR.
less risk of pressure groups.
target niche segments of market.
less waste, save costs.
gov grants
what are some weaknesses of being responsive to environmental issues?
quality of new supplier?
increased costs
may not be able to reach new market and fail
may cause stakeholder conflict
may be hard to change employee’s behaviour
time consuming
what are some responses to environmental issues?
change supplier
work with strategic partner (kleenex with greenpeace)
adapt marketing mix
change corporate objectives
alter production method
carry out green audit
what is a pressure group?
organisations formed wit objective of influencing government or business policy at local, national or international level.
5 ways that pressure groups fight their case?
lobbying
direct action
gain publicity
legal action
education
