Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

30 Day Goals: Terms > 30 Day Terms > Flashcards

30 Day Terms Flashcards

1
Q

What is an Ad Group?

A

A group in which consists of one or more ads and a shared set of keywords. These groups are typically based off of themes; product types or services.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What are Keywords?

A

Key words live within your ad groups and allow your ads to be shown when added to the specific ad groups. When one searches for what you offer (search term on google), your ad will appear if those keywords are in the specific ad group.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Ad Copy: How many Characters are allowed in each area of this Ad Copy?

Headline 1:
Headline 2:
Display URL:
Description:

A

Headline 1: 30 Characters max.
Headline 2: 30 Characters max
Display URL: 15 Characters max
Description: 80 Characters max

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Match Types: What is Broad Match? Give an Example.

A

Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations. So if your keyword is “women’s hats,” someone searching for “buy ladies hat” might see your ad.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Match Types: What is Exact Match? Give an Example.

A

Exact match allows your ad to show when someone searches the exact form of the exact match keywords.

Ex. [Purple heels]
Will show if someone googles ‘Purple Heels’ but not ‘purple pumps’

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Match Types: What is Phrase Match?Give an Example.

A

Ads may show on searches that match a phrase, or are close variations of that phrase, with additional words before or after. Ads won’t show, however, if a word is added to the middle of the phrase, or if words in the phrase are reordered in any way.

Ex: “Tennis Shoes”. Ads will show for:

    • red leather tennis shoes
    • buy tennis shoes on sale
    • red tenis shoes
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Match Types: What is Modified Broad Match? Give an Example.

A

Similar to broad match, except that the broad match modifier option only shows ads in searches including the words designated with a plus sign (+women’s hats) or close variations of them.

Ex. +mens +sneakers
More specific

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Match Types:What is Negative Match? Give an Example.

A

Negative Match will keep your ad from showing for unaffiliated searches.

Ex. If you own a chocolate store & you sell oils. You can add ‘chocolate’ as a negative to make sure your ad won’t show.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Pharma: 3 Types of SEM Ads

A
  1. Branded
  2. Unbranded
  3. Disease State Awareness
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Performance Metrics: What is CTR?

A

Click Through Rate. This is the # of Clicks divided by # of Impressions.

of Clicks / # of Impressions = CTR

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Performance Metrics: What is CPC?

A

Cost per Click. This is the fee you pay (or less) each time your ad is clicked.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Performance Metrics: What is Impression Share?

A

The percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Performance Metrics: What is Quality Score?

A

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. Quality Score is reported on a 1-10 scale.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Pharma Terms: What is ISI (Important Safety Info)?

A

Outlines the risks of using the drug (the end of a drug commercial)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Pharma Terms: What is MOA?

A

MOA – Mechanism of Action:
The specific biochemical interaction through which a drug substance produces its pharmacological effect. I.E. This is how this drug works in your body in science talk

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Pharma Terms: What is Efficacy?

A

The capacity for beneficial change (or therapeutic effect) of a given intervention (for example a drug, medical device, surgical procedure, or a public health intervention).

17
Q

Pharma Terms: What does Indication mean?

A
  1. In medicine, a condition which makes a particular treatment or procedure advisable. CML (chronic myeloid leukemia) is an indication for the use of Gleevec (imatinib mesylate). 2. A sign or a circumstance which points to or shows the cause, pathology, treatment, or outcome of an attack of disease.
18
Q

Pharma Terms: What is Prescribing Information (PI)?

A

A detailed description of a drug’s uses, dosage range, side effects, drug-drug interactions, and contraindications that is available to clinicians and is often included in pharmaceutical packaging instructions. Also referred to as label, package interest or PI

19
Q

Pharma Terms: What is the Generic Name?

A

The chemical name of a drug. A term referring to the chemical makeup of a drug rather than to the advertised brand name under which the drug is sold

20
Q

Targeting HCP vs DTC: Name 5 Keyword Themes we’d expect a HCP to search.

A 
HCP Keywords:
•	Adverse Events
•	Administration
•	Dosing
•	Clinical Data
•	Generic
•	Efficacy
•	Mechanism of Action (MOA)
•	Contraindication
•	Warning
•	Formulary Access
21
Q

Targeting HCP vs DTC: Name 5 Keyword Themes we’d expect a DTC to search.

A 
DTC Keywords
•	Co Pay
•	FAQ
•	Financial
•	Info
•	Support
•	Community
•	Symptoms
•	Risks
•	Benefit
22
Q

Targeting HCP vs DTC: Name 5 Keyword Themes considered to be ‘overlapping’ themes.

A 
Iverlapping Keywords:
•	Brand + Disease
•	Patient Support
•	Registration
•	Brochure
•	Resources
•	PI
•	Side Effects
•	Misspellings
•	Treatment/Drug/Medication
23
Q

Structure:

What is the Generic Structure of Accounts?

A

Account > Campaigns > Adgroups&raquo_space; Ads | Keywords

24
Q

Brands: What Brands do we handle for Otsuka?

A

Abilify Maintena & BreathTek

25
Q

Brands: What Brands do we handle for Sunovion?

A

Aptiom

26
Q

Brands: What Brands do we handle for Astellas?

A

Xtandi & Gilt

27
Q

Brands: Name our 5 Brands

A
  1. Aptiom
  2. BreathTek
  3. Xtandi
  4. Abilify Maintena
  5. Gilt
28
Q

Brands: What disease is Aptiom centered around?

A

Epilepsy [& Partial On-set Seizures]

Neurological condition which affects the nervous system. It’s typically diagnosed after one has experienced 2+ seizures. Seizures are caused by disturbances in the electrical activity of the brain.

29
Q

Brands: What disease is BreathTek centered around?

A

H. Pylori

30
Q

What disease is Xtandi centered around?

A

Prostate Cancer

31
Q

What disease is Abilify Maintena centered around?

A

Bipolar disorder & Schizophrenia

32
Q

What disease is Gilt centered around?

A

Acute Myeloid Leukemia (AML)

Cancer of the blood and bone marrow with excess immature white blood cells. This type of cancer worsens quickly if, if not treated.

33
Q

Brand Account Structure: Explain the structure for Xtandi.

A

Accounts:

  1. Xtandi DTC
  2. Xtandi HCP
  3. Xtandi DTC GDN
  4. Xtandi DSE Youtube
Campaigns:
Branded
Unbranded
Competitive
Treatment etc.

Adgroups:
Themes_EX
Themes_PH

34
Q

Brand Account Structure: Explain the structure for Abilify Maintena.

A

Broken 4 ways into Schizophrenia & Bipolar.

Accounts:

  1. HCP Schizophrenia
  2. DTC Schizophrenia
  3. HCP Bipolar
  4. DTC Bipolar
Campaign: 
Branded
Unbranded
Competitive
Treatment etc.

Adgroups:
Themes_EX
Themes_PH

35
Q

Brand Account Structure: Explain the structure for BreathTek.

A

Accounts:

  1. HCP
  2. DTC
Campaigns:
Branded
Unbranded
Competitive
Treatment etc.

Adgroups:
Themes_EX
Themes_PH

36
Q

Brand Account Structure: Explain the structure for Gilt.

A

Accounts:
1. HCP DSA

Campaigns:
Branded
Unbranded
Competitive
Treatment etc.

Adgroups:
Themes_EX
Themes_PH

37
Q

Brand Account Structure: Explain the structure for Aptiom.

A

Accounts:

  1. DTC
  2. HCP
  3. HCP GDN
  4. Youtube
Campaigns:
Branded
Unbranded
Competitive
Treatment etc.

Adgroups:
Themes_EX
Themes_PH

30 Day Goals: Terms (1 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions