3. Price Determination In A Competetive Market Flashcards
What is a market?
A voluntary meeting of buyers and sellers with an exchange taking place
What is demand
The quantity of a good or service that consumers are willing and able to buy at a given price in a given period of time.
What is supply?
The quantity of a good or service that producers are willing and able to sell at a given price in a given period of time
What is a competitive market?
A market where there are a large number of buyers and sellers all passively accepting the ruling market price. They lack entry and exit barriers.
What is the ruling market price ?
The price at which planned demand equals planned supply
What is effective demand?
Desire for a good or service backed by an ability to pay
What does a demand curve show?
The relationship between the price of a good or service and quantity of a good or service
What is market demand?
The quantity of a good or service that all the consumers in a market are willing and able to pay for
What is Individual demand?
Effective demand of an individual or particular consumer
What are the main conditions of demand?
- price of substitute goods
- price of complementary goods
- personal income
- tastes and preferences
- population size
Events that might cause a rightward shift of a demand curve
- an increase in price of a substitute good
- a fall in the price of a complementary goods
- increase in disposable income
- advertising
- increase in population
What is a substitute good?
Alternative goods that could be used for the same purpose
What is a complementary goods ?
Complemented with joint demand
What is a normal good?
A good for which demand increases as income rises
What is an inferior good?
A good for which demand decreases as income rises
What is elasticity?
The responsiveness of a change in the price of good to the demand of a good.
How do you work price elasticity of demand?
Percentage change in quantity demanded / percentage change in price
How do you work out the income elasticity of demand?
Percentage change in quantity demanded / percentage change in income
How do you work out cross elasticity of demand ?
Percentage change in quantity of A demanded / percentage change in price of B
What is price elasticity of demand ?
Measure the extent to which the demand for a good changes in response to a change in the price of that good.
What does a horizontal demand curve mean?
It is infinitely or perfectly elastic
What does a vertical demand curve mean?
Completely inelastic
How does substitutability determine price elasticity of demand?
When a substitute exists for a product, consumers respond to a price rise by switching from the good to the substitute. When very close substitutes are available demand for the product is highly elastic
How do percentage of income affect price elasticity
Demand curves for goods or services on which households spend a large proportion of income tend to be more elastic than smaller items. This is because, for smaller items people hardly notice the change in price but big items such as new cars and holidays prices are recognised
How does the nature of the product affect elasticity ?
Demand for necessities is inelastic but demand for luxuries is elastic
How does time affect the price elasticity?
Demand is more elastic in the long run than in the short run because it takes time to respond