3 positive stories

Question 1

What makeup brand has started using augmented reality?
What is the app called?
What does it do?
How many downloads has it had?
What has it resulted in?

Answer 1

L’Oréal
Makeup Genius
Users can try on virtual makeup to see if it suits them casting aside old habits of testing them on skin etc
Over 10 million
65 million more L’Oreal product trials worldwide

Question 2

What is VR and AR becoming instead of just being used for the gaming world?
What is it’s effect?
What does the future suggest?

Answer 2

Viable Reality for brands as part of their sales and marketing strategy
A study has shown that a higher percentage of users have purchased a product due to AR advertising then banner or online video advertising
That you will be able to try out a product before you buy it/sample it’s quality without being there from home

Question 3

Who partnered with Samsung go create the experience Try Before you Fly?
What does it do?
What have they been nominated for?

Answer 3

Thomas Cook
Allows you to be virtually transported to holiday destinations though immersive 360 films using Samsung Gear VR
Innovation rewards

Question 4

What surgeon gave his patients VR instead of sedatives?

Answer 4

Mosso- 54-year-old surgeon at Panamerican University in Mexico City

Question 5

What’s the name of the 61 year old Mosso operates on?

What does she suffer from?

Answer 5

Anna Maria

Hypertension

Question 6

Who developed snow world?

What does it do?

Answer 6

Hunter Hoffman and colleagues

Reduces patients’ pain during wound-care sessions by up to 50%

Question 7

How much less pain and anxiety do patients feel during surgery using VR?

Answer 7

24%

Question 8

Where could VR be used?

Answer 8

In places where sedation isn’t possible and there aren’t any hospitals